Marketing Lead

CSS Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading logistics and supply chain company in Dubai is seeking a Marketing Specialist to conduct market research, plan and execute marketing campaigns, and analyze performance metrics. The ideal candidate will have a Bachelor’s degree in marketing or a related field, along with 5-7 years of experience in marketing roles. Excellent communication skills are crucial for presenting compelling messages across various platforms.

Qualifications

• 5-7 years of progressive marketing experience with proven success.
• Experience in managing marketing campaigns across various channels.
• Excellent written and verbal communication skills.

Responsibilities

• Conduct market research and identify opportunities for growth.
• Plan and execute integrated marketing campaigns.
• Monitor and analyze campaign performance using analytics tools.

Skills

Market research

Campaign management

Digital marketing

SEO / SEM

Analytics

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Job description

Responsibilities

• Conducting marketresearch and identify market trends and opportunities for growth.
• Contribute to overallbusiness strategy by providing market insights and recommendations.
• Plan, develop, andexecute integrated marketing campaigns across various online and offlinechannels (e.g., digital marketing, social media, content marketing, emailmarketing, SEO / SEM, advertising, PR, events, traditional media).
• Oversee the creationof compelling marketing materials and content (e.g., website content, blogposts, social media posts, ads, brochures, presentations, videos).
• Manage and coordinatewith internal creative teams or external agencies for campaign development andexecution.
• Monitor, track, andanalyze the performance of marketing campaigns using relevant metrics andanalytics tools (e.g., Google Analytics, CRM software).
• Generate regularreports on campaign effectiveness, ROI, and key performance indicators (KPIs).
• Collaborate closelywith sales and other internal teams to ensure alignment of marketing effortswith business goals.
• Staying up to datewith the latest marketing trends, technologies, and best practices.
• Monitor competitoractivities and market landscape to identify opportunities and threats.

We are looking for

• Bachelor’sdegree in marketing, Business Administration, Communications, or a relatedfield.
• 5 – 7years of progressive experience in marketing roles, with a proven trackrecord of success in developing and executing effective marketingstrategies.
• Workingexperience from marketing agency would be an added advantage.
• Excellentwritten and verbal communication skills, with the ability to craftcompelling messages for various audiences.