Marketing Intern (PA to the CEO)

Petbae; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading pet services company is seeking a digital marketing professional to manage social media content, engage with customers, and drive campaigns. The role involves creating compelling visual and written content, optimizing digital advertising, and collaborating with partners. Ideal candidates have a strong background in marketing, excellent communication skills, and experience in the pet industry. This position offers a dynamic work environment and opportunities for growth.

Qualifications

• University graduate with a background in marketing or communications.
• Strong online engagement skills and customer service experience.
• Previous experience in the pet industry or digital marketing is a plus.

Responsibilities

• Manage and create content across social media platforms like Instagram, Facebook, and TikTok.
• Launch and optimize digital ad campaigns to drive customer acquisition.
• Engage with the community and provide customer support.

Skills

Digital Marketing

Content Creation

Social Media Management

Customer Engagement

Graphic Design

Education

University degree in marketing, communications, business, or related field

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Independently issuing daily content across all platforms, including 1 2 Instagram posts, engaging daily stories, creative reels, and trending TikToks. This will be consistent across Instagram, Facebook, and TikTok to maintain a strong presence and brand engagement.

Actively photographing and capturing high-quality images of dogs and cats within our community, ensuring a steady stream of authentic and lovable content that resonates with our pet-loving audience.

Filming and editing compelling video content for a variety of purposes including social media reels, ad campaigns, tutorials, sitter spotlights, and behind-the-scenes features to increase engagement and educate users.

Graphic design responsibilities include designing marketing materials, branded content, campaign artwork, and promotional graphics to support our weekly ad initiatives.

Developing weekly content for paid Instagram and Facebook ad campaigns, ensuring that each piece aligns with our evolving marketing goals and reflects PetBae s voice and style.

Submitting a weekly website testing report, identifying bugs, and providing UI/UX recommendations to enhance user satisfaction and streamline the user journey.

Launching, managing, and optimizing digital ad campaigns across Google Ads, Facebook, and Instagram to boost awareness, conversions, and customer acquisition.

Crafting PetBae s email marketing campaigns including newsletters, promotional blasts, and sitter updates. Managing distribution and performance tracking.

Continuously proposing new content ideas, campaign strategies, and user experience enhancements for both mobile and web platforms.

Partnering with designers and developers to refine user experience, ensuring cohesive branding and usability.

Initiating partnerships with pet businesses (vets, groomers, pet stores, etc.) for mutual promotion and offline visibility.

Engaging with relevant Facebook groups, WhatsApp communities, and forums to grow PetBae s visibility through organic an

Desired Candidate Profile

Must have a valid driving license and access to a car. You should be ready to assist with emergency pet bookings when needed this can serve as an additional income opportunity. In certain situations, you may be required to travel to a client s home for pet sitting or to board pets (dogs/cats) in your own home. These instances will be discussed in detail during the interview process on a case-by-case basis.

Strong online engagement skills with the ability to interact consistently with PetBae s community across all digital platforms, responding promptly and professionally.

Excellent verbal communication, especially when handling customer support, partnership outreach, or sitter onboarding calls.

Sales-oriented mindset with the ability to identify opportunities for upselling services or converting leads into bookings.

Highly organized, able to juggle multiple responsibilities including content scheduling, booking management, and campaign tracking.

Demonstrates professionalism in tone, delivery, and conduct across all touchpoints digital, in-person, and phone-based.

Strong focus on customer satisfaction, always aiming to go the extra mile for pet owners and sitters.

Exceptional interpersonal skills, with a warm, empathetic, and confident approach to communication.

University graduate with a relevant background in marketing, communications, business, or a related field.

Previous experience in the pet industry, digital marketing, or customer-facing roles is a strong plus.

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