Marketing Head – Fragrance Category

Beverly Hills Polo Club; Dubai; On-site; USD 120,000 - 180,000; Full time

Job summary

Beverly Hills Polo Club is seeking a Global Marketing Head to lead the fragrance category. This executive role involves crafting strategic marketing initiatives, driving brand transformations, and overseeing product lifecycle management while fostering a high-performing team. Join a dynamic environment that values innovation and strategic thinking, offering a competitive rewards package and significant opportunities for impact.

Benefits

Attractive compensation package

Opportunities for career advancement

Dynamic work environment

Leadership influence in branding

Innovation at scale

Qualifications

• Over 15 years of senior-level marketing experience within fragrance and luxury.
• Exceptional leadership skills and experience managing marketing budgets.
• Proven track record of driving successful brand transformations across continents.

Responsibilities

• Define and implement marketing strategies that enhance brand equity and consumer engagement.
• Lead innovative marketing campaigns across various global markets.
• Utilize analytics for refining strategies and optimizing marketing ROI.

Skills

Strategic Marketing

Product Lifecycle Management

Team Leadership

Cross-Cultural Leadership

Data-Driven Decision Making

Brand Building

Education

Master’s degree in Marketing or Business Administration

Job description

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Are you a visionary marketing leader with a passion for luxury fragrances?

Beverly Hills Polo Club (Fragrances) is seeking a dynamic and strategic Global Marketing Head – Fragrance Category to drive the brand’s marketing roadmap, accelerate market share, and shape a compelling narrative that resonates globally.

This is a high-impact, senior leadership role designed to elevate the brand, influence consumer perception, and position the fragrance portfolio as a market leader.

Key Responsibilities :

1. Strategic Brand Leadership :

Define and implement a forward-thinking marketing strategy that amplifies brand equity, drives consumer engagement, and positions the fragrance category as a leader in the global market.

2. Brand Transformation & Market Expansion :

Develop and execute transformative marketing campaigns that elevate the brand across global markets, targeting both established and emerging segments.

3. Product Innovation & Lifecycle Management :

Lead end-to-end product strategy – from concept ideation to go-to-market execution – ensuring each launch reinforces brand positioning and drives commercial success.

4. Consumer-Centric Marketing :

Leverage consumer insights, market data, and emerging trends to craft compelling brand stories, impactful product narratives, and engaging content that resonates with diverse audiences.

Strategize and oversee integrated marketing campaigns across digital, social media, PR, retail, and experiential marketing to maximize brand exposure and engagement.

Drive market expansion strategies, including targeted regional marketing initiatives and strategic partnerships to unlock new revenue streams.

7. Data-Driven Decision Making :

Utilize analytics and market intelligence to refine marketing strategies, optimize ROI, and steer data-driven decision-making.

Build, mentor, and inspire a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.

9. Stakeholder Alignment :

Collaborate with senior leadership, sales, and product development teams to align marketing objectives with overarching business goals and deliver compelling brand experiences.

Qualifications & Experience :

• Master’s degree in Marketing, Business Administration, or a related discipline.
• Over 15 years of senior-level marketing experience within the fragrance, luxury, and lifestyle sectors, with a proven track record of driving successful brand transformations across at least two continents.
• Demonstrated ability to lead cross-cultural teams, develop globally resonant brand strategies, and execute high-impact campaigns that elevate market position and customer engagement
• Proven expertise in strategic marketing, product lifecycle management, and multi-channel campaigns across global markets.
• Exceptional leadership skills with the ability to inspire, influence, and drive cross-functional teams.
• Strong business acumen, analytical mindset, and a data-driven approach to decision-making.
• Experience in managing substantial marketing budgets, optimizing spend for maximum ROI.
• A visionary thinker with a flair for storytelling, brand building, and consumer engagement.

Why Join Us?

• Shape the Future : Lead the charge in transforming a renowned fragrance brand, setting new industry benchmarks and redefining luxury through compelling brand storytelling and breakthrough marketing strategies.
• Global Impact : Drive high-impact marketing initiatives that extend beyond borders, positioning the brand as a dominant force across key international markets.
• Innovation at Scale : Be at the forefront of product innovation, from conceptualizing new fragrance collections to launching market-disrupting campaigns that captivate consumers worldwide.
• Leadership & Influence : Take ownership of the brand’s marketing vision, collaborating with top-tier leadership to shape strategic direction and drive sustainable growth.
• Dynamic Work Environment : Join a forward-thinking organization that values creativity, strategic thinking, and excellence – where your expertise will not only be recognized but also amplified.
• Competitive Rewards : Attractive compensation package and opportunities for career advancement, empowering you to make a lasting impact and achieve your professional ambitions.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Manufacturing

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