Marketing Executive, UAE

Cognita; United Arab Emirates; On-site; AED 70,000 - 110,000; Full time

Job summary

Cognita Asia Holdings Pte Ltd is seeking a Marketing Executive to drive integrated marketing for its UAE school and nurseries portfolio. You will coordinate campaigns, creative and digital activity, while ensuring on-brand communications that support admissions priorities.

You will travel across the UAE to collaborate with school teams, agencies and regional colleagues, deliver PR and media activity, monitor performance, and help convert inquiries into enrollments with data-driven improvements.

Qualifications

• Strong campaign management, PR, digital marketing and brand communications experience.
• Excellent organisational and coordination skills with ability to manage multiple projects.
• Excellent written and verbal English with copywriting ability.
• Experience with marketing platforms such as HubSpot and GA and CMS.

Responsibilities

• Plan and deliver integrated marketing campaigns across digital and offline channels.
• Coordinate PR and media activity across UAE schools portfolio.
• Work with school teams, agencies and regional colleagues to ensure on-brand activity.
• Support events, admissions initiatives and data-driven optimization.

Skills

Campaign management

PR

Digital marketing

Brand communications

Copywriting

Project management

English communication

Analytics

HubSpot

Google Analytics

CMS

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Communications or related discipline

Professional marketing qualification

Tools

HubSpot

Google Analytics

CMS

Canva

Adobe Creative Suite

Job description

Cognita is a global family of over 90 schoolsacross 21 countries, with more than 100,000 students, 22,000 colleagues, 14curricula and 9 languages of instruction. Our strength lies in our diversity.There is no single model of a Cognita school because education is inherentlylocal. When families choose a school, they are making a deeply personal andcommunity-based decision, and our schools reflect this.

What unites us is a shared ambition to deliverconsistently high-quality education, alongside an exceptional experience forstudents and parents. We define this clearly through group-wide standards thatarticulate what “great” looks like, while allowing schools the freedom toexpress their local identity.

We have recently launched a new vision andstrategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

Cognita is looking for a Marketing Executive tosupport the delivery of marketing activity across our portfolio of UAE schoolsand nurseries. You\'ll coordinate integrated marketing campaigns, creative anddigital activity and school-level initiatives, with particular responsibilityfor supporting PR and media activity across the UAE portfolio.

Working closely with school teams, agencies andregional colleagues, you\'ll ensure activity is engaging, on-brand and alignedwith school positioning and admissions priorities. The role requires regulartravel across the UAE to work closely with school teams, attend key events andsupport delivery on-site.

What you\'ll do

• Support the planning and delivery ofintegrated marketing campaigns and school-level initiatives across digitaland offline channels, coordinating timelines, content, agencies andsuppliers.
• Coordinate PR and media activity acrossUAE schools, supporting press releases, media opportunities, schoolannouncements and editorial content
  Ensure marketing communications andmaterials consistently reflect Cognita and school brand standards,supporting quality control of content across digital, print, PR andpromotional channels.
• Support website, CRM and digital marketingactivity, monitoring campaign performance and using data to help optimiseactivity and improve enquiry and conversion outcomes.
• Work closely with regional andschool-based teams to coordinate marketing activity, support events andadmissions initiatives, and identify strong stories and contentopportunities.

What you\'ll bring

Essential:

• Strong understanding of campaignmanagement, PR, digital marketing and brand communications
• Excellent organisational and coordinationskills, with the ability to manage multiple projects and deadlinessimultaneously
• Strong written and verbal communicationskills in English, with excellent copywriting and interpersonal skills
• Strong attention to detail, with goodeditorial judgement and brand awarenessBachelor\'s degree in Marketing,Communications or a related discipline
• Proficiency in marketing platforms such asHubSpot, Google Analytics and content management systems
• Familiarity with Canva or Adobe CreativeSuite
• Experience working with media, PR agenciesor journalists
• Strong analytical skills, with the abilityto interpret campaign performance and identify opportunities forimprovement
• Relevant professional marketingqualification
• 2–4 years\' marketing, communications or PRexperience, ideally within an agency, education, multi-site or multi-brandorganisation
• Experience supporting integrated marketingcampaigns across digital and offline channels
• Experience developing press releases,editorial content and other external communications
• Experience coordinating with internalstakeholders, external agencies, media and suppliers

If you\'re excited by the opportunity to bringstories to life across a portfolio of schools and shape how they\'re seen in thecommunity, we\'d love to hear from you. Please apply with your CV and a shortnote on why this role interests you.

Cognita is committed to safeguardingthe welfare of children and young people and expects the same from itsemployees. All new staff will be subject to detailed and enhancedpre-employment clearance, including identity checks, criminal background checksfor all countries lived in, qualification checks, employment checks to includean exploration of any gaps in employment, and satisfactory reference checks forall employment in the last 10 years.