Marketing Executive

Cognita Schools; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

Cognita is a global family of 86 schools, seeking a Marketing Executive to support marketing activity across its UAE portfolio. You’ll coordinate integrated campaigns, PR and digital activity, and school-level initiatives, with travel across the UAE to work with school teams and events.

You'll work with regional colleagues to ensure on-brand, engaging campaigns aligned with admissions priorities, leveraging platforms like HubSpot and Google Analytics, and creating compelling content for multiple

Qualifications

• Bachelor's degree in Marketing, Communications or a related discipline.
• Experience in marketing, PR or communications.
• Strong copywriting and editing skills.
• Ability to manage multiple campaigns and deadlines.
• Willingness to travel across the UAE.

Responsibilities

• Support planning and delivery of integrated marketing campaigns and school-level initiatives across digital and offline channels.
• Coordinate PR and media activity across UAE schools and editorial content.
• Ensure marketing materials reflect Cognita brand standards and quality control across channels.
• Support website, CRM and digital activity; monitor performance and drive improvements.
• Collaborate with regional and school teams to plan events and admissions initiatives.

Skills

Campaign management

PR & media

Digital marketing

Brand communications

Organisational skills

Copywriting

Interpersonal skills

English proficiency

Education

Bachelor's degree in Marketing, Communications or related discipline

Tools

HubSpot

Google Analytics

Content Management Systems

Canva

Adobe Creative Suite

Job description

Cognita is a global family of 86 schools across 20 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

Cognita is looking for a Marketing Executive to support the delivery of marketing activity across our portfolio of UAE schools and nurseries. You'll coordinate integrated marketing campaigns, creative and digital activity and school-level initiatives, with particular responsibility for supporting PR and media activity across the UAE portfolio.

Working closely with school teams, agencies and regional colleagues, you'll ensure activity is engaging, on-brand and aligned with school positioning and admissions priorities. The role requires regular travel across the UAE to work closely with school teams, attend key events and support delivery on-site.

What you'll do

• Support the planning and delivery of integrated marketing campaigns and school-level initiatives across digital and offline channels, coordinating timelines, content, agencies and suppliers.
• Coordinate PR and media activity across UAE schools, supporting press releases, media opportunities, school announcements and editorial content
• Ensure marketing communications and materials consistently reflect Cognita and school brand standards, supporting quality control of content across digital, print, PR and promotional channels.
• Support website, CRM and digital marketing activity, monitoring campaign performance and using data to help optimise activity and improve enquiry and conversion outcomes.
• Work closely with regional and school-based teams to coordinate marketing activity, support events and admissions initiatives, and identify strong stories and content opportunities.

What you'll bring

Essential:

• Strong understanding of campaign management, PR, digital marketing and brand communications
• Excellent organisational and coordination skills, with the ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills in English, with excellent copywriting and interpersonal skills
• Strong attention to detail, with good editorial judgement and brand awareness
• Bachelor's degree in Marketing, Communications or a related discipline

Desirable:

• Proficiency in marketing platforms such as HubSpot, Google Analytics and content management systems
• Familiarity with Canva or Adobe Creative Suite
• Experience working with media, PR agencies or journalistsStrong analytical skills, with the ability to interpret campaign performance and identify opportunities for improvement
• Relevant professional marketing qualification
• 2–4 years marketing, communications or PR experience, ideally within an agency, education, multi-site or multi-brand organisation
• Experience supporting integrated marketing campaigns across digital and offline channels
• Experience developing press releases, editorial content and other external communications
• Experience coordinating with internal stakeholders, external agencies, media and suppliers

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.