Marketing Executive

Cognita Schools; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Cognita Schools in the UAE seeks a Marketing Executive to support marketing across our UAE portfolio. You will coordinate integrated campaigns, creative and digital activity, and school-level initiatives while supporting PR and media efforts.

Travel across the UAE will be required to partner with school teams and regional colleagues, ensuring on-brand communications and effective admissions support.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 2–4 years of marketing, communications or PR experience.
• Experience developing press releases and editorial content.
• Experience coordinating with internal stakeholders and external agencies.

Responsibilities

• Plan and deliver integrated marketing campaigns across digital and offline channels.
• Coordinate PR and media activity across UAE schools, including press releases and editorial content.
• Ensure communications reflect Cognita brand standards across all channels.
• Support website, CRM and digital marketing activities, monitor performance and optimize campaigns.
• Collaborate with regional and school teams to coordinate activities and events.

Skills

Campaign management

PR & media relations

Brand communications

Copywriting

English communication

Stakeholder management

Analytics & reporting

Project coordination

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics

CMS

Canva

Adobe Creative Suite

Job description

Cognita is a global family of 86 schools across 20 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

Cognita is looking for a Marketing Executive to support the delivery of marketing activity across our portfolio of UAE schools and nurseries. You'll coordinate integrated marketing campaigns, creative and digital activity and school-level initiatives, with particular responsibility for supporting PR and media activity across the UAE portfolio.

Working closely with school teams, agencies and regional colleagues, you'll ensure activity is engaging, on-brand and aligned with school positioning and admissions priorities. The role requires regular travel across the UAE to work closely with school teams, attend key events and support delivery on-site.

What you'll do

• Support the planning and delivery of integrated marketing campaigns and school-level initiatives across digital and offline channels, coordinating timelines, content, agencies and suppliers.
• Coordinate PR and media activity across UAE schools, supporting press releases, media opportunities, school announcements and editorial content
• Ensure marketing communications and materials consistently reflect Cognita and school brand standards, supporting quality control of content across digital, print, PR and promotional channels.
• Support website, CRM and digital marketing activity, monitoring campaign performance and using data to help optimise activity and improve enquiry and conversion outcomes.
• Work closely with regional and school-based teams to coordinate marketing activity, support events and admissions initiatives, and identify strong stories and content opportunities.

What you'll bring

• Strong understanding of campaign management, PR, digital marketing and brand communications
• Excellent organisational and coordination skills, with the ability to manage multiple projects and deadlines simultaneously
• Strong written and verbal communication skills in English, with excellent copywriting and interpersonal skills
• Strong attention to detail, with good editorial judgement and brand awareness
• Bachelor's degree in Marketing, Communications or a related discipline
• Proficiency in marketing platforms such as HubSpot, Google Analytics and content management systems
• Familiarity with Canva or Adobe Creative Suite
• Experience working with media, PR agencies or journalists
• Strong analytical skills, with the ability to interpret campaign performance and identify opportunities for improvement
• 2–4 years' marketing, communications or PR experience, ideally within an agency, education, multi-site or multi-brand organisation
• Experience supporting integrated marketing campaigns across digital and offline channels
• Experience developing press releases, editorial content and other external communications
• Experience coordinating with internal stakeholders, external agencies, media and suppliers

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.