Marketing Executive- Hotel Experience required

Confidential Company; Dubai, Abu Dhabi; On-site; AED 120,000 - 240,000; Full time

Job summary

Confidential Company is seeking a Digital Marketing team to develop and execute AI-powered campaigns for hotel accommodation and student residency services. The role covers content creation, audience segmentation, and performance analysis across channels.

You will coordinate with Sales and Reservations, support SEO efforts, and maintain brand consistency while leveraging emerging AI tools to boost productivity and engagement.

Qualifications

• Must have experience in digital marketing, social media marketing, hospitality marketing, or student accommodation marketing.
• Ability to manage content creation, campaigns and analytics across digital channels.
• Familiarity with AI-powered marketing tools and content creation methods.

Responsibilities

• Develop and execute digital marketing campaigns to promote hotel accommodation and student residency facilities and services.
• Use AI-powered tools to generate, optimize, personalize and improve marketing content and campaigns.
• Monitor AI-generated content for accuracy, originality, brand consistency and appropriate tone.
• Maintain a consistent brand identity across all digital marketing channels.
• Create student-focused content highlighting accommodation benefits, facilities, lifestyle events and location advantages.
• Develop monthly social media content calendars and ensure timely publication.
• Coordinate with Sales and Reservations teams to convert leads and bookings.
• Support SEO activities to improve online visibility and traffic.
• Assist in planning and monitoring paid advertising campaigns across platforms.

Skills

Digital marketing

Social media marketing

Hospitality marketing

Student accommodation marketing

Content creation

SEO

AI-powered marketing

Data analysis

Communication

Creative mindset

Tools

Google Analytics

Google Ads

Meta Ads Manager

CRM platforms

Job description

Digital Marketing

AIDevelop and execute digital marketing campaigns to promote hotel accommodation student residency facilities packages offers and services Use AI-powered marketing tools to generate optimize personalize and improve marketing content and campaigns Research and implement emerging AI tools and technologies that can improve marketing productivity and customer engagement Use AI to assist with content ideas campaign planning audience segmentation competitor research keyword research and marketing analysis Monitor AI-generated content to ensure accuracy originality brand consistency and appropriate tone before publication Maintain a consistent brand identity across all digital marketing channels

Social Media

Content CreationManage and maintain social media platforms including Instagram Facebook TikTok LinkedIn YouTube and other relevant channels Develop creative and engaging content including posts reels stories videos blogs promotional materials and digital advertisements Create student-focused content for Student Residency including accommodation benefits facilities lifestyle events student activities location advantages and special offers Create hotel-focused content highlighting rooms facilities dining events long-stay packages promotions and guest experiences Develop monthly social media content calendars and ensure timely publication Monitor social media trends hashtags popular formats and competitor activities to identify opportunities for engagement Respond to or coordinate responses to comments messages inquiries and online engagement in a professional manner

Lead Generation

ConversionGenerate qualified leads for hotel accommodation and student residency through digital marketing campaigns Manage and monitor inquiries received through social media websites WhatsApp online advertising and other digital channels Coordinate with the Sales Reservations and Student Residency teams to ensure timely follow-up and conversion of leads Maintain accurate records of marketing leads sources follow-ups and conversions Identify the most effective marketing channels and campaigns for generating bookings and student accommodation inquiries Develop targeted campaigns for different customer segments including students parents corporate clients long-stay guests and other relevant audiences

Website

Online PresenceAssist in maintaining and updating website content including accommodation details facilities offers events blogs FAQs and promotional information Support Search Engine Optimization SEO activities to improve online visibility and organic traffic Conduct keyword research and identify opportunities to improve website and content rankings Monitor online listings reviews and digital profiles to ensure information remains accurate and up to date Coordinate with relevant internal teams or external agencies for website development SEO photography videography and digital campaigns

Digital Advertising

Assist in planning launching and monitoring paid advertising campaigns across platforms such as Google Meta TikTok LinkedIn and other relevant channels Monitor campaign performance budget utilization cost per lead conversions and return on advertising spend Conduct A B testing of advertisements creatives headlines audiences and calls-to-action to improve campaign performance Provide recommendations for optimizing campaigns based on performance data

Marketing Analytics

ReportingTrack key digital marketing performance indicators including website traffic social media engagement leads conversion rates cost per lead bookings and campaign ROI Prepare regular marketing performance reports for Management Analyze customer behavior and campaign data to identify trends opportunities and areas for improvement Use AI and analytics tools to identify patterns and support data-driven marketing decisions Monitor competitor marketing activities and provide recommendations to strengthen the property s market position

Hotel Student Residency Marketing

Develop marketing campaigns specifically targeting students parents universities educational institutions corporate clients and long-stay guests Support student recruitment and occupancy campaigns during peak admission and intake periods Promote student residency facilities room types amenities events transportation location safety and lifestyle benefits Support hotel campaigns for long-stay guests corporate accommodation promotions packages and special events Coordinate with Operations Front Office Sales Reservations and Student Services teams to obtain accurate information for marketing campaigns Assist in organizing and promoting property events student activities open days exhibitions campus activations and promotional events

Brand Reputation Management

Ensure all marketing materials and communications comply with approved brand guidelines Monitor online reviews and customer feedback across relevant digital platforms Identify recurring customer concerns and communicate relevant feedback to Management Support online reputation management initiatives to improve guest and student satisfaction Ensure that photographs videos promotional materials and AI-generated content accurately represent the property and its facilities

• Previous experience in digital marketing, social media marketing, hospitality marketing, student accommodation marketing, or a similar role.
• Good knowledge of social media platforms, digital advertising, content creation, SEO, and online marketing.
• Practical knowledge of AI-powered marketing and content creation tools.
• Strong written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to analyze marketing data and prepare performance reports.
• Knowledge of Canva, Adobe or similar creative tools is an advantage.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, or similar tools is preferred.
• Experience in hotel, hospitality, student accommodation, education, or property marketing will be an advantage.