Marketing Executive

Formative; Dubai; On-site; AED 120,000 - 170,000; Full time

Benefits offered by this job

Three-brand exposure

Premium campaigns and events

Career growth opportunities

Job summary

Formative seeks a dynamic Group Marketing Executive to support FitnGlam, FITCODE, and PLATFORM, blending fitness, wellness, luxury lifestyle with brand experiences in Dubai.

You will drive multi-channel campaigns, create compelling content in English and Arabic, and collaborate with creators to deliver premium assets, while launching clubs and events.

Qualifications

• 3–5 years of experience in marketing, brand management or digital marketing.
• Experience in fitness, wellness, luxury, lifestyle, hospitality, or consumer brands preferred.
• Fluent in Arabic and English (spoken and written).
• Proven ability to manage multi-channel campaigns and brand activations.

Responsibilities

• Execute integrated marketing campaigns across digital and offline channels for three brands.
• Manage day-to-day marketing initiatives ensuring brand consistency and objectives.
• Create engaging marketing content for social media, websites, email, SMS, and club communications.
• Translate and adapt marketing communications in Arabic and English.
• Support events, activations, and club launches with pre-opening strategies.
• Analyze market trends and provide insights to inform strategies.

Skills

Multi-brand marketing

Campaign management

Copywriting

Arabic & English fluency

Social media & content marketing

Brand positioning & storytelling

Analytics & reporting

Project management

Creative thinking

Customer experience

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM systems

Email marketing tools

Marketing platforms

Job description

We are seeking a dynamic, creative, and highly organized Group Marketing Executive to support the marketing activities of FitnGlam, FITCODE, and PLATFORM. The ideal candidate is someone who understands the fitness, wellness, luxury lifestyle, and has a passion for creating impactful brand experiences.

Key Responsibilities

Campaign Execution & Brand Management

• Execute integrated marketing campaigns across digital and offline channels for FitnGlam, FITCODE, and PLATFORM.
• Manage day-to-day execution of marketing initiatives across three brands, ensuring alignment with business objectives and brand positioning.
• Act as a brand guardian, ensuring consistency in messaging, visual identity, and customer experience across all marketing activities.
• Support the development and execution of seasonal campaigns, promotions, partnerships, collaborations, and member engagement initiatives.

Content Creation & Copywriting

• Create engaging marketing content for social media, websites, email marketing, SMS, club communications, and advertising campaigns.
• Write, edit, proofread, and translate marketing communications in both Arabic and English.
• Develop compelling brand stories and marketing copy that reflect the unique voice and positioning of each brand.
• Collaborate with content creators, designers, photographers, and videographers to deliver high-quality creative assets.
• Capture basic mobile content and support the creation of social-first content when required.

Digital & Performance Marketing

• Assist in managing website content updates, landing pages, and digital marketing assets.

Events, Activations & Club Launches

• Support the execution of brand events/ activations, partnerships, and member experiences.
• Execute pre-opening strategies and communication for new club openings

Reporting & Insights

• Analyze market trends, competitor activity, and customer insights to support future marketing strategies.
• Provide club-specific marketing recommendations based on performance and business needs.

Candidate Profile

Experience

• 3 - 5 years of experience in marketing, brand management, or digital marketing.
• Experience within fitness, wellness, luxury, lifestyle, hospitality, or consumer brands is highly preferred.
• Proven experience supporting multi-channel marketing campaigns and brand activations.
• Fluent in Arabic and English (written and spoken).
• Excellent copywriting, editing, and communication skills.
• Strong understanding of social media, content marketing, and performance campaigns.
• Experience managing multiple projects and stakeholders simultaneously.
• Creative thinker with a strong eye for branding, design, and content.
• Understanding of luxury brand positioning and premium customer experiences.
• Strong analytical and reporting capabilities.
• Proactive, highly organized, and detail oriented.
• Team player with a positive attitude and ability to thrive in a fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with marketing platforms, CRM systems, email marketing tools, and performance marketing reporting.
• Basic mobile content creation skills.

Why Join Us?

• Opportunity to work across three leading fitness and lifestyle brands.
• Exposure to premium, luxury-focused marketing campaigns and experiences.
• Dynamic environment with opportunities for creativity, innovation, and professional growth.
• Be part of exciting club launches, fitness events, and large-scale marketing activations.