Marketing Executive

PLATFORM - Award Winning Boutique Studio; Dubai; On-site; AED 167,000 - 257,000; Full time

Job summary

PLATFORM - Award Winning Boutique Studio is seeking a dynamic Group Marketing Executive to support marketing for FitnGlam, FITCODE, and PLATFORM. The role focuses on executing multi-brand campaigns, creating engaging content, and managing brand activations across luxury lifestyle segments.

You will craft bilingual copy, oversee social media and digital assets, and collaborate with designers and creators to deliver premium marketing experiences.

Qualifications

• 3–5 years in marketing, brand management, or digital marketing.
• Experience in fitness, wellness, luxury lifestyle, or consumer brands preferred.
• Fluent in Arabic and English, written and spoken.
• Excellent copywriting, editing, and communication skills.
• Strong understanding of social media, content marketing, and performance campaigns.

Responsibilities

• Execute integrated marketing campaigns across digital and offline channels for three brands.
• Manage day-to-day execution of marketing initiatives across three brands.
• Act as a brand guardian, ensuring messaging and visuals consistency.
• Support seasonal campaigns, partnerships, activations, and member engagement.
• Collaborate with content creators, designers, photographers, and videographers to deliver assets.
• Analyze market trends and provide branding recommendations.
• Support pre-opening strategies and club launches.

Skills

Brand management

Digital marketing

Multi-channel campaigns

Content creation

Copywriting

Arabic-English bilingual

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing platforms

CRM systems

Email marketing tools

Job description

We are seeking a dynamic, creative, and highly organized Group Marketing Executive to support the marketing activities of FitnGlam, FITCODE, and PLATFORM. The ideal candidate is someone who understands the fitness, wellness, luxury lifestyle, and has a passion for creating impactful brand experiences.

Key Responsibilities

Campaign Execution & Brand Management

• Execute integrated marketing campaigns across digital and offline channels for FitnGlam, FITCODE, and PLATFORM.
• Manage day-to-day execution of marketing initiatives across three brands, ensuring alignment with business objectives and brand positioning.
• Act as a brand guardian, ensuring consistency in messaging, visual identity, and customer experience across all marketing activities.
• Support the development and execution of seasonal campaigns, promotions, partnerships, collaborations, and member engagement initiatives.

Content Creation & Copywriting

• Create engaging marketing content for social media, websites, email marketing, SMS, club communications, and advertising campaigns.
• Write, edit, proofread, and translate marketing communications in both Arabic and English.
• Develop compelling brand stories and marketing copy that reflect the unique voice and positioning of each brand.
• Collaborate with content creators, designers, photographers, and videographers to deliver high-quality creative assets.
• Capture basic mobile content and support the creation of social-first content when required.

Digital & Performance Marketing

• Assist in managing website content updates, landing pages, and digital marketing assets.

Events, Activations & Club Launches

• Support the execution of brand events/ activations, partnerships, and member experiences.
• Execute pre-opening strategies and communication for new club openings

Reporting & Insights

• Analyze market trends, competitor activity, and customer insights to support future marketing strategies.
• Provide club-specific marketing recommendations based on performance and business needs.

Candidate Profile

Experience

• 3 - 5 years of experience in marketing, brand management, or digital marketing.
• Experience within fitness, wellness, luxury, lifestyle, hospitality, or consumer brands is highly preferred.
• Proven experience supporting multi-channel marketing campaigns and brand activations.
• Fluent in Arabic and English (written and spoken).
• Excellent copywriting, editing, and communication skills.
• Strong understanding of social media, content marketing, and performance campaigns.
• Experience managing multiple projects and stakeholders simultaneously.
• Creative thinker with a strong eye for branding, design, and content.
• Understanding of luxury brand positioning and premium customer experiences.
• Strong analytical and reporting capabilities.
• Proactive, highly organized, and detail oriented.
• Team player with a positive attitude and ability to thrive in a fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with marketing platforms, CRM systems, email marketing tools, and performance marketing reporting.
• Basic mobile content creation skills.

Why Join Us?

• Opportunity to work across three leading fitness and lifestyle brands.
• Exposure to premium, luxury-focused marketing campaigns and experiences.
• Dynamic environment with opportunities for creativity, innovation, and professional growth.
• Be part of exciting club launches, fitness events, and large-scale marketing activations.