Marketing Executive

Minor International; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Manager to enhance its digital presence. This role involves crafting and executing innovative social media strategies, creating captivating content, and analyzing performance metrics to optimize campaigns. The ideal candidate will have a strong background in social media management and content creation, with a keen eye for detail and a passion for engaging audiences. Join a vibrant team and contribute to exciting marketing initiatives that showcase unique offerings and experiences. If you thrive in a fast-paced environment and are eager to make a significant impact, this opportunity is for you.

Qualifications

• 2+ years in social media management or marketing coordination, ideally in hospitality.
• Proficiency in social media tools and Microsoft Office Suite.

Responsibilities

• Develop and manage social media strategies aligned with brand objectives.
• Create engaging content and monitor social media performance metrics.

Skills

Social Media Management

Content Creation

Marketing Coordination

Communication Skills

Analytical Skills

Organization Skills

Education

Bachelor's degree in Marketing or related field

Bachelor of Business Administration

Tools

Meta Business Suite

SproutSocial

Microsoft Office Suite

Canva

Adobe Creative Suite

Job description

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

KEY RESPONSIBILITIES

Social Media Management

• Develop, implement, and manage comprehensive social media strategies that align with the resort's brand identity and business objectives.
• Create and curate high-quality, engaging content including imagery, video, and copy for platforms such as Instagram, Facebook, LinkedIn, TikTok, and more.
• Monitor, analyze, and report on social media performance metrics, offering actionable insights to optimize campaigns and maximize ROI.
• Actively engage with online audiences by responding promptly to comments, messages, and reviews to foster a vibrant digital community.
• Collaborate with cross-functional teams to promote key resort events, offers, and services effectively.

Content Creation & Marketing Support

• Coordinate professional photo and video shoots with internal teams and external vendors, ensuring all content adheres to Anantara's brand standards.
• Support the creation of both digital and print marketing assets, including newsletters, flyers, promotional materials, and advertisements.
• Contribute to written communications such as blog posts, press releases, and guest messaging that highlight the resort's unique experiences and offerings.

Campaign Coordination

• Assist in the planning, execution, and evaluation of multi-channel marketing campaigns, including social media, email, and strategic partnerships.
• Support influencer marketing efforts, press visits, and brand collaborations aimed at boosting brand visibility and engagement.
• Ensure cohesive branding and messaging across all platforms and promotional activities.

Administrative Support

• Maintain and update the marketing content calendar, ensuring timely planning and rollout of all initiatives.
• Process purchase requests, track supplier invoices, and liaise with the Finance team to ensure timely approvals and payments.
• Organize internal and external marketing meetings, prepare agendas, record meeting minutes, and follow up on key action items.
• Systematically manage and archive marketing assets and files for streamlined access and usage.

Analytics & Reporting

• Monitor digital analytics across the website, social platforms, and marketing campaigns to identify patterns and areas for growth.
• Compile and present detailed monthly performance reports outlining KPIs, insights, and recommendations for continuous improvement.

Desired Candidate Profile

Qualifications

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2+ years of experience in social media management, content creation, or marketing coordination, preferably in the hospitality industry.
• Proficiency in social media platforms and management tools (e.g., Meta Business Suite, SproutSocial).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication and organizational skills.
• Strong administrative skills with attention to detail and the ability to manage multiple priorities.
• Ability to work independently, multitask, and meet deadlines in a fast-paced environment.
• Strong analytical skills and familiarity with social media metrics, and reporting tools.