Marketing Executive

Dusit Thani Mactan Cebu; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the hospitality sector is seeking a Marketing Coordinator to enhance their promotional activities and manage marketing efforts for F&B outlets. The ideal candidate will have a degree in Public Relations or Mass Communication and possess strong media skills with a proactive attitude. This role also involves supporting various departments through effective marketing strategies, training staff, and ensuring adherence to company guidelines.

Qualifications

• 1-2 years of relevant experience in a similar role.
• Positive attitude and drive to excel.
• Proficiency in written and spoken English.

Responsibilities

• Assist in marketing activities to promote the hotel’s products.
• Conduct marketing surveys and analyze promotional effectiveness.
• Develop and deliver marketing training to staff as needed.

Skills

Media skills

Social connections

Communication

Education

Bachelor’s degree in Public Relations or Mass Communication

Job description

Job Description

PRIMARY RESPONSIBILITIES:

• Assist in drawing up marketing activities and organizing promotion activities to promote the hotel’s products, services, facilities, and promotions.
• Implement Dusit graphic standards in guest collaterals, sales materials, and advertising to ensure consistency and approval by the Corporate Office.
• Support the sales department by developing sales tools such as presentation files, corporate gifts, multimedia tools, etc., to effectively communicate the hotel, its products, and brand.
• Develop and implement promotional materials for the hotel’s F&B outlets and actively promote these outlets in the market.
• Manage and update E-Newsletter, posters, flyers, banners, TV screens in guest rooms, and LCD screens in public areas.
• Manage customer relationship programs, including the Dusit Gold program.
• Seek partnerships and joint promotions with credit card companies, magazines, airlines, websites, mobile networks, and business associations.
• Build and maintain excellent relationships with business partners, sponsors, and guests.
• Represent the hotel at internal and external functions and events.
• Conduct marketing surveys for all F&B outlets and compile reports with marketing suggestions.
• Analyze and evaluate the effectiveness of promotions, advertising, and marketing performance.
• Manage the hotel’s database, including gathering new potential contacts, maintaining existing data, and developing email marketing strategies.
• Oversee the music program in the hotel’s public areas.

ADMINISTRATION:

• Develop and oversee the marketing plan, promotions, and website marketing, considering local requirements, market needs, competition, trends, costs, and hotel product availability.
• Conduct marketing analysis for hotel rooms, restaurants, and other hotel products.

TRAINING AND HUMAN RESOURCES:

• Maintain the hotel’s image through effective marketing.
• Support other departments with marketing information systems.
• Develop and deliver formal marketing training to staff as needed.
• Ensure a workplace free of discrimination, harassment, and victimization, and handle related complaints promptly and confidentially.
• Promote respect and sensitivity across cultural groups and address potential conflicts.

TECHNICAL RESPONSIBILITIES:

• Stay informed of current marketing trends and developments.
• Interpret, adapt, and apply marketing guidelines and procedures.
• Demonstrate strong interpersonal and communication skills for effective collaboration.
• Apply skills in marketing and sales analysis, policy formulation, and strategy development.
• Understand business practices and procedures.

COMMERCIAL RESPONSIBILITIES:

• Attend to specific guest marketing needs.
• Interact with clients, suppliers, competitors, and community members as required by the Director of Marketing Communications.

OTHERS:

• Engage in continuous learning through personal development plans.
• Perform other duties as assigned by superiors.

ACCOUNTABILITIES:

• Represent Dusit’s brand and values consistently, delivering exceptional guest experiences and promoting Thai graciousness.

COMPANY CULTURE:

• Embrace and communicate the company’s vision, mission, and values, leading by example and fostering a sense of pride and contribution.

CONFIDENTIALITY:

• Ensure confidentiality and secure handling of all intellectual property and databases, adhering to company policies on internet and email usage, and maintaining confidentiality of hotel, customer, and staff information.

JOB REQUIREMENTS:

• Bachelor’s degree in Public Relations, Mass Communication, or a relevant field.
• 1-2 years of relevant experience in a similar role.
• Strong media and social connection skills.
• Positive attitude and drive to excel.
• Proficiency in written and spoken English.