Marketing Executive

Harrow International School Abu Dhabi; Abu Dhabi; On-site; AED 216,000 - 336,000; Full time

Job summary

Harrow International School UAE is seeking an experienced Marketing and Communications Executive to lead the school's brand presence and enrollment growth as part of the founding team.

You will drive digital campaigns, content creation, and stakeholder engagement across parents, prospective families, and media, aligning initiatives with Taaleem's central marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–3 years of experience in marketing or communications.
• Strong expertise in digital marketing, content creation, and social media management.
• Excellent written and verbal English communication.
• Proficiency with marketing technology platforms and analytics tools.

Responsibilities

• Overall responsibility for delivery of marketing and communications activities reflecting Harrow education values.
• Management of the school's social media channels and internal/external communication.
• Promote, showcase and market the school to external and internal stakeholders—parents, prospective parents, press and social media outlets.
• Develop stronger loyalty and advocacy for the school and Taaleem group through marketing, communication and social media tactics to meet recruitment and reputation targets.
• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy with Taaleem Central Office Marketing team.

Skills

Digital marketing

Content creation

Social media management

English proficiency

Marketing analytics tools

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Marketing automation tools

CRM systems

Job description

Taaleem is committed to safeguarding and promoting the welfare of children. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff to share this commitment.

All successful applicants must be willing to undergo enhanced child protection screening appropriate to the post, including various background checks including, receipt of high-quality references, proof of relevant qualifications, identification and police checks, including overseas checks. No member of staff will be able to start until these checks are complete and this process takes, on average, a month.

Harrow International School Abu Dhabi is seeking an experienced and highly motivated Marketing Executive to join its founding school.

Harrow International School UAE

In 2024, Harrow School entered into a landmark agreement with Taaleem, enabling the establishment of two new Harrow International Schools in the United Arab Emirates. This exciting partnership combines Harrow’s 450-year legacy of exceptional pedagogy with Taaleem’s unwavering commitment to delivering the highest standards of education. The Harrow International Schools UAE will offer world-class education rooted in the Harrow values of courage, honour, humility and fellowship, with a strong focus on preparing students for entry to world-class universities.

With a history dating back to 1572, Harrow’s heritage enriches the daily life of the School’s entire community, developing in pupils, staff, and parents a strong corporate spirit and a shared sense of belonging to something that transcends generations. Equally, Harrow Schools aim to be at the forefront of educational development in the 21st century, using inspiring teaching and coaching techniques, the most up-to-date technology, and top-class facilities and resources. The essence of Harrow is this balance between tradition and innovation, between continuity and change, between the old and the new.

Harrow Schools in the UAE will offer an ambitious curriculum, the highest standards of teaching, child-centred pastoral care, and superb opportunities for leadership and community service.

The Role

As part of our founding team, you will play a pivotal role in building a vibrant and inclusive community where the learning of every individual is at the heart of daily life. Guided by the Harrow values, our staff will create an environment in which every pupil is nurtured, challenged, and empowered to achieve their very best.

As the Marketing and Communications Executive, you will be the driving force behind Harrow's brand presence and enrollment growth. This role offers a unique opportunity to showcase the distinctive Harrow educational experience to our community and prospective families.

Key Accountabilities

• Overall responsibility for the delivery of marketing and communications activities, that reflects the values and standards of a Harrow education: academic excellence, character development, and global citizenship.
• Management of the school's social media channels and internal and external communication.
• The mission to promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.
• The task to develop stronger loyalty and advocacy for the school and the wider Taaleem group through a range of marketing, communication and social media tactics to ensure the school meets its recruitment, reputation and retention targets.
• The responsibility to execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.
• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.

Person Specification

Required

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 2-3 years of experience in marketing or communications roles
• Demonstrated expertise in digital marketing, content creation, and social media management
• Excellent written and verbal communication skills in English
• Proficiency with marketing technology platforms and analytics tools

Preferred

• Experience in education marketing, particularly in premium international or boarding schools
• Understanding of the UAE/GCC education landscape
• Knowledge of Harrow's heritage and educational philosophy
• Familiarity with marketing automation tools and CRM systems
• Creative Excellence: Ability to develop innovative, visually compelling campaigns
• Strategic Thinking: Capacity to align marketing initiatives with organizational goals
• Digital Fluency: Comprehensive understanding of digital marketing channels and analytics
• Relationship Building: Strong interpersonal skills with ability to engage diverse stakeholders
• Cultural Sensitivity: Demonstrated success working in multicultural environments
• Adaptability: Flexibility to manage multiple priorities in a dynamic setting
• Results Orientation: Proven track record of driving measurable outcomes

Harrow Values

All staff are expected to conduct themselves in line with the School’s values which are: Courage, Honour, Humility and Fellowship. While the School’s values set out what matters most to us, the behaviours below are intended as a shared set of expectations to refer to, and standards to aspire to, in our dealings with others. They are the practical application of our values.

COURAGE

• We remain optimistic and purposeful in a disrupted world.
• We take responsibility for our decisions, even the hard ones.
• We always challenge poor behaviour in ourselves and others.
• We are open to new ideas, and seek fresh challenges.

HONOUR

• We act with integrity – doing the right thing, even when it is difficult or when no one is watching.
• We respect and value our traditions whilst setting them in the context of today.

HUMILITY

• We work hard to serve others within the School and across our wider communities where possible putting their interests before our own.
• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We give and seek honest and appropriate feedback, reflect on our failures and learn from them.
• We support each other through challenges and whatever the outcome, we celebrate those that took part. We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.

FELLOWSHIP

• We respect each other and value our differences, knowing that we are more effective and more resilient working together.
• We are kind and inclusive; we value the contribution that each of us makes.
• We role model the behaviours that we would like to see in others; we ask only of others what we would be prepared to do ourselves.

It is an offence to apply for the role if you are barred from engaging in regulated activity relevant to children.

Equality, diversity and inclusion are values that are important to us at Taaleem. We believe in diversity of thought and actively welcome everyone regardless of their background to bring their valuable and relevant skills to our community.

This advertisement is posted on behalf of Harrow International School Abu Dhabi which is part of the group owned by Taaleem Holdings PJSC and independently operated under a licence to use the Harrow School brand. For further details of the relationship, please see the relationship statement on the harrowdubai.ae website. Accordingly, applicants should be aware that the employer will be part of Taaleem Holdings PJSC’s group and under its control and not Harrow School.