Marketing Executive

Taaleem; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

Harrow International School in Abu Dhabi seeks an experienced Marketing and Communications Executive to join the founding team in September 2026. You will drive Harrow's brand presence and enrollment growth, working closely with Taaleem Central Office Marketing to execute a cohesive strategy.

The role covers digital marketing, content creation, media relations, and events, with a focus on safeguarding, stakeholder communications, and community engagement.

Responsibilities

• Collaborate with the Central Office Marketing team to develop and implement a comprehensive school marketing strategy aligned with Harrow's educational philosophy and enrollment objectives
• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy that reflects the values and standards of a Harrow education
• Manage the school's marketing budget effectively, ensuring maximum impact for investment
• Identify and capitalize on market opportunities to enhance the school's competitive position
• Analyze market trends and competitor activities to inform strategic decision-making
• Lead the school's digital presence, including website management and content strategy
• Manage all school social media channels to develop stronger loyalty and advocacy for the school
• Develop and execute engaging social media campaigns across multiple platforms
• Implement SEO and digital advertising strategies to increase visibility and engagement
• Ensure consistent brand representation across all touchpoints, upholding Harrow's prestigious image
• Track and analyze digital marketing metrics to optimize performance
• Create compelling content that authentically communicates Harrow's unique educational approach
• Manage all internal and external communications, ensuring timely and effective information flow to all stakeholders
• Oversee the production of high-quality marketing materials including videos, brochures, newsletters, and digital assets
• Promote, showcase and market the school to parents, prospective parents, press and social media outlets
• Cultivate media relationships and secure positive press coverage
• Develop strategic partnerships and sponsorship opportunities to enhance brand visibility
• Collaborate with the Admissions team to create impactful recruitment materials and experiences
• Plan and execute engaging open days, tours, and information sessions that showcase the school's distinctive offerings
• Support parent engagement initiatives to foster community and retention
• Identify and participate in external events that offer recruitment or brand-building opportunities
• Support efforts to ensure the school meets its recruitment, reputation and retention targets

Job description

T aaleem is committed to safeguarding and promoting the welfare of children. We hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff to share this commitment.

All successful applicants must be willing to undergo enhanced child protection screening appropriate to the post, including various background checks including, receipt of high-quality references, proof of relevant qualifications, identification and police checks, including overseas checks. No member of staff will be able to start until these checks are complete and this process takes, on average, amonth.

Harrow International School is seeking an experienced and highly motivated Marketing Executive to join in September 2026.

As part of our founding team, you will play a pivotal role in building a vibrant and inclusive community where the learning of every individual is at the heart of daily life. Guided by the Harrow values, our staff will create an environment in which every pupil is nurtured, challenged, and empowered to achieve their very best.

As the Marketing and Communications Executive, you will be the driving force behind Harrow's brand presence and enrollment growth. This role offers a unique opportunity to showcase the distinctive Harrow educational experience to our community and prospective families.

Key Accountabilities:

• Overall responsibility for the delivery of marketing and communications activities, that reflects the values and standards of a Harrow education: academic excellence, character development, and global citizenship.


• Management of the school's social media channels and internal and external communication.


• The mission to promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, press and social media outlets.


• The task to develop stronger loyalty and advocacy for the school and the wider Taaleem group through a range of marketing, communication and social media tactics to ensure the school meets its recruitment, reputation and retention targets.


• The responsibility to execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.


• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy, working closely alongside the Taaleem Central Office Marketing team.

Key Responsibilities

Strategic Marketing Leadership

• Collaborate with the Central Office Marketing team to develop and implement a comprehensive school marketing strategy aligned with Harrow's educational philosophy and enrollment objectives


• Execute Harrow International School's Marketing strategy and support the creation of a school-specific Marketing strategy that reflects the values and standards of a Harrow education


• Manage the school's marketing budget effectively, ensuring maximum impact for investment


• Identify and capitalize on market opportunities to enhance the school's competitive position


• Analyze market trends and competitor activities to inform strategic decision-making

Digital Marketing and Brand Management

• Lead the school's digital presence, including website management and content strategy


• Manage all school social media channels to develop stronger loyalty and advocacy for the school


• Develop and execute engaging social media campaigns across multiple platforms


• Implement SEO and digital advertising strategies to increase visibility and engagement


• Ensure consistent brand representation across all touchpoints, upholding Harrow's prestigious image


• Track and analyze digital marketing metrics to optimize performance

Content Creation and Communication

• Create compelling content that authentically communicates Harrow's unique educational approach


• Manage all internal and external communications, ensuring timely and effective information flow to all stakeholders


• Oversee the production of high-quality marketing materials including videos, brochures, newsletters, and digital assets


• Promote, showcase and market the school to parents, prospective parents, press and social media outlets


• Cultivate media relationships and secure positive press coverage


• Develop strategic partnerships and sponsorship opportunities to enhance brand visibility

Admissions and Event Support (Reorganized section)

• Collaborate with the Admissions team to create impactful recruitment materials and experiences


• Plan and execute engaging open days, tours, and information sessions that showcase the school's distinctive offerings


• Support parent engagement initiatives to foster community and retention


• Identify and participate in external events that offer recruitment or brand-building opportunities


• Support efforts to ensure the school meets its recruitment, reputation and retention targets