Marketing Executive

Dusit Thani Dubai; Abu Dhabi; On-site; AED 30,000 - 60,000; Full time

Job summary

Join a forward-thinking hotel brand as a Marketing Coordinator, where you'll play a crucial role in promoting exceptional guest experiences. This dynamic position involves crafting marketing strategies, managing promotional materials, and engaging with diverse audiences. You'll collaborate with various departments to enhance the hotel's image and drive business growth. If you have a passion for marketing and a positive attitude towards challenges, this is the perfect opportunity to excel in a vibrant environment that values creativity and collaboration.

Qualifications

• 1-2 years of experience in marketing or related fields.
• Strong media and social connection-building skills.

Responsibilities

• Assist in organizing promotional events to enhance hotel visibility.
• Manage digital and print media for marketing purposes.

Skills

Marketing Analysis

Communication Skills

Interpersonal Skills

Social Media Management

Education

Bachelor’s degree in Public Relations

Bachelor’s degree in Mass Communication

Tools

Email Marketing Tools

Graphic Design Software

Job description

Job Description

PRIMARY RESPONSIBILITIES:

1. Assist in drawing up marketing activities and organize promotional events to promote the hotel’s products, services, facilities, and promotions.
2. Implement Dusit graphic standards in guest and sales collaterals, advertising, ensuring compliance with corporate standards validated by the Corporate Office.
3. Support the sales department by developing sales tools such as presentation files, corporate gifts, multimedia tools, etc., to effectively communicate the hotel, its products, and brand.
4. Develop and implement collateral and promotional materials for the hotel’s F&B outlets and actively promote these outlets in the market.
5. Manage digital and print media including E-newsletters, posters, flyers, banners, and update TV screens in guest rooms and LCD screens in public areas.
6. Manage and develop customer relationship programs, including the Dusit Gold program.
7. Seek partnerships and joint promotions with credit card companies, magazines, airlines, websites, mobile networks, and business associations.
8. Maintain excellent working relationships with business partners, sponsors, and guests.
9. Represent the hotel at internal and external functions and events.
10. Conduct marketing surveys for all F&B outlets throughout the year and compile reports with marketing suggestions.
11. Analyze and evaluate promotion and advertising efforts and marketing performance.
12. Manage the hotel’s database, including gathering new potential contacts, maintaining existing ones, and developing email marketing campaigns.
13. Oversee the music selection in hotel public areas.

ADMINISTRATION:

1. Develop and oversee the marketing plan, including promotion and website marketing, considering local requirements, market needs, competition, trends, costs, and hotel product availability.
2. Conduct marketing analysis for hotel rooms, restaurants, and other hotel products.

TRAINING AND HUMAN RESOURCES:

1. Establish and maintain the hotel’s image through marketing efforts.
2. Support other departments with marketing information systems.
3. Develop and conduct formal training sessions on marketing products for staff as needed.
4. Ensure a workplace free of discrimination, harassment, and victimization, and handle related complaints confidentially and promptly.
5. Promote respect and sensitivity among colleagues and customers from diverse cultural backgrounds.
6. Identify and address issues that may cause cross-cultural conflicts or misunderstandings.

TECHNICAL RESPONSIBILITIES:

1. Stay informed about current marketing trends and developments.
2. Interpret, adapt, and apply marketing guidelines and procedures effectively.
3. Possess strong interpersonal and communication skills to work effectively with diverse groups.
4. Skills in marketing and sales analysis, policy formulation, and strategy development.
5. Understand business practices and procedures.

COMMERCIAL RESPONSIBILITIES:

1. Attend to specific guest marketing needs as required.
2. Interact with external parties such as clients, suppliers, competitors, and community members as directed by the Director of Marketing Communications.

OTHERS:

1. Engage in continuous learning through personal development plans (IDP).
2. Perform other duties as assigned by superiors.

Accountabilities:

• Represent Dusit’s brand and values consistently, establishing relationships and delivering exceptional guest experiences rooted in Thai graciousness.

Company Culture:

• Communicate and embody the company’s vision, mission, and values, leading by example and cascading these principles to subordinates. Embrace the culture of pride and contribution.

CONFIDENTIALITY:

• Maintain confidentiality and secure storage of all intellectual property and databases, adhering to hotel policies and ensuring sensitive information remains protected during and after employment.

JOB REQUIREMENTS:

• Bachelor’s degree in Public Relations, Mass Communication, or a related field.
• 1-2 years of relevant experience in a similar role.
• Strong media and social connection-building skills.
• Positive attitude towards challenges and a drive to excel.
• Proficiency in written and spoken English.