Marketing Enablement Specialist

Emirates; Dubai; On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company in Dubai is seeking a Marketing Enablement Specialist to bridge the gap between IT and marketing. This role involves implementing technology solutions to enhance marketing strategies, managing integrations, and ensuring data quality. Candidates should have a degree in relevant fields and at least 5 years of experience in digital environments, with strong project management skills and a focus on data-driven marketing.

Benefits

Attractive tax-free salary

Exclusive travel benefits

Discounts on flights and hotel stays worldwide

Qualifications

• 5+ years of experience in a digital environment.
• Proven success in delivering complex products.
• Experience with MarTech / AdTech products.

Responsibilities

• Implement personalization and A/B testing initiatives.
• Manage and optimize Mar Tech / Ad Tech stack.
• Train and support staff on technology solutions.

Skills

Project Management

Data-driven Marketing

Marketing Automation

Analytics and Optimization

Integration Experience

Education

Degree in Marketing

Degree in Digital Technologies

Degree in Digital Communications

Tools

CDP Platforms

Google Cloud Platform

OneTrust

Job description

The Marketing Enablement Specialist (Implementation) is responsible for creating and evolving the bridge between the IT world and the marketing world, as the rise of technology in marketing continues to grow, through reliance on data, automations, and integrations related to CCMB’s Mar Tech / Ad Tech solutions. They will create a streamlined relationship and a planned improvement roadmap between IT and CCMB, ensuring that the marketing strategies of the CCM&B department are supported by the necessary technology to bring them to life.

Responsibilities include collaborating with CCM&B teams to identify technology requirements, liaising with IT and Procurement to select suitable solutions, assisting in creating digital strategies, and managing the implementation and adoption of Mar Tech / Ad Tech solutions. The role involves working closely with IT to ensure correct setup, data flows, and integrations between CCMB’s solutions and other systems.

In this role you will:

1. Implement personalization and A/B testing initiatives using CDP platforms such as Sitecore CDP across various channels, ensuring data integration and quality for effective marketing automation and personalization.
2. Document marketing technology requirements, assess vendors, and support procurement processes to fulfill organizational goals.
3. Design low-level technical implementation plans, brief IT on requirements, manage new technology integrations, and customize solutions as needed.
4. Train and support CCM&B staff on Mar Tech / Ad Tech solutions, staying updated on technology changes and updates.
5. Manage and optimize CCMB’s Mar Tech / Ad Tech stack, consolidating similar solutions and ensuring optimal setup.
6. Lead user acceptance testing and change management programs during new technology rollouts.
7. Research and recommend new marketing technologies aligned with CCM&B strategies.
8. Monitor data quality, performance, and SLAs of Mar Tech / Ad Tech solutions, addressing issues proactively.
9. Ensure compliance with privacy principles and work with Data Privacy teams to safeguard personal data.

Qualifications & Experience

Candidates should meet the following requirements:

• Degree in Marketing, Digital Technologies, or Digital Communications.
• At least 5 years of experience in a digital environment, with proven success in delivering complex products, especially in:
• Modern Web / App technologies.
• Omni-channel personalization at scale.
• MarTech / AdTech products & services.
• Agile product delivery.
• Analytics and optimization tools.
• Web services, REST APIs, and integration experience.
• Data-driven marketing and decision-making.
• Marketing automation across various channels.
• Experience with CDP, Personalization, and MMP solutions.
• Knowledge of triggered email and push marketing.
• Understanding of marketing segmentation, audience management, and consent management platforms (hands-on with OneTrust desirable).
• Experience with cloud tools, preferably Google Cloud Platform.
• Strong project management skills with attention to detail.
• Knowledge of SDLC and software engineering best practices.

Salary & Benefits

Join us in Dubai and enjoy an attractive tax-free salary and exclusive travel benefits, including discounts on flights and hotel stays worldwide.