Marketing Director

Peergrowth Consultancy Co.; Dubai; On-site; AED 150,000 - 250,000; Full time

Job summary

A leading consultancy in Dubai is seeking a Marketing Director to drive innovative marketing initiatives within the fashion industry. The role encompasses brand strategy, campaign management, and team leadership, focusing on enhancing brand visibility and driving sales growth. Ideal candidates will have significant experience in fashion marketing, a creative mindset, and strong digital marketing skills.

Qualifications

• 8 years of experience in fashion marketing with a proven track record in brand management.
• Strong understanding of digital marketing, social media, and influencer marketing.
• Excellent leadership communication and strategic thinking skills.

Responsibilities

• Develop and implement a strong brand positioning and marketing strategy.
• Oversee end-to-end marketing campaigns including digital and traditional advertising.
• Analyze market trends and consumer insights to refine strategies.

Skills

Digital Marketing

B2B Sales

Marketing

Market Research

Social Media Management

Lead Generation

Education

Bachelors or Masters degree in Marketing Business

Tools

Pardot

HubSpot

Marketing Automation

CRM tools

Job description

We are looking for a dynamic and strategic
Marketing Director to lead and drive the brands marketing
initiatives in the fashion industry. This role is responsible for
developing and executing innovative marketing strategies that
enhance brand visibility engage target audiences and drive sales
growth.

Key
Responsibilities:

• Brand Strategy: Develop and implement a strong brand
  positioning and marketing strategy aligned with business
  objectives.
• Campaign Management: Oversee
  endtoend marketing campaigns including digital social media
  influencer collaborations and traditional advertising.
• Content & Creative Direction: Work closely with
  designers photographers and content creators to ensure a cohesive
  brand identity.
• Ecommerce & Digital
  Marketing: Enhance online presence through performance marketing
  SEO paid ads and social media growth.
• Retail
  & Offline Marketing: Develop marketing initiatives for instore
  promotions partnerships and events.
• Market
  Research & Consumer Insights: Analyze market trends customer
  behavior and competitive landscape to refine strategies.
• Public Relations & Influencer Marketing: Build strong
  relationships with media influencers and brand
  ambassadors.
• Budget Management: Manage the
  marketing budget ensuring costeffective spending and maximum
  ROI.
• Team Leadership: Lead and mentor the
  marketing team fostering creativity and collaboration.
• Performance Tracking: Use analytics tools to measure
  campaign effectiveness and adjust strategies
  accordingly.

Qualifications &
Skills:

• Bachelors or
  Masters degree in Marketing Business or a related field.
• 8 years of experience in fashion marketing with a proven
  track record in brand management.
• Strong
  understanding of digital marketing social media and influencer
  marketing.
• Experience in leading successful
  fashion campaigns across multiple channels.
• Excellent leadership communication and strategic thinking
  skills.
• Creative mindset with a passion for
  the fashion industry.
• Proficiency in marketing
  analytics and CRM tools.

Key Skills
Digital Marketing,B2B
Sales,Marketing,Pardot,Marketing Automation,Customer
Segmentation,HubSpot,Multichannel Marketing,Market
Research,Affiliate Marketing,Social Media Management,Lead
Generation
Employment Type : Full
Time
Experience: years
Vacancy: 1