Marketing Director

Atara Development; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Atara Development is seeking a visionary Marketing Director to lead our marketing strategy and drive brand growth in the UAE real estate market. This senior role involves launching and managing campaigns, team leadership, and adapting strategies to meet local market dynamics. Ideal candidates will have a strong background in marketing within the UAE real estate sector and demonstrate exceptional leadership and communication skills.

Benefits

Annual bonus: 1–2 months’ salary based on KPIs

Annual salary increments: 5–10% based on performance

Medical insurance coverage

UAE visa, paid leave, and end-of-service benefits

Qualifications

• 5–10 years of progressive marketing experience, with at least 3 years in a senior leadership role.
• Proven success launching and marketing residential and mixed-use projects in the UAE.
• Bilingual (Arabic & English) preferred.

Responsibilities

• Define and execute holistic marketing strategies aligned with business goals.
• Drive impactful project launches and integrated campaigns.
• Build and mentor a high-performing marketing team.

Skills

Digital marketing

Lead generation

Strategic marketing

Team leadership

Communication

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

Google Ads

Meta Ads

Salesforce

HubSpot

Google Analytics

Job description

Marketing Director – Real Estate | Atara Development

At Atara Development, we are redefining skylines and creating inspiring spaces where people live, work, and thrive. As a forward-thinking real estate developer, our portfolio spans iconic residential and mixed-use projects that embody innovation, quality, and community-centric design. We’re now looking for a visionary Marketing Director to join our leadership team and drive the next phase of our brand’s growth and market impact.

Position Summary

The Marketing Director will spearhead Atara Development’s marketing vision and strategy, shaping how our brand resonates with audiences in the UAE and beyond. This senior leadership role requires deep knowledge of the UAE real estate market, a proven track record of driving sales through innovative campaigns, and the ability to inspire a high-performing team.

You’ll craft and execute end-to-end marketing strategies that fuel project success, elevate our brand presence, and foster long-term growth.

Key Responsibilities

Strategic Marketing & Branding

• Define and execute holistic marketing strategies aligned with business goals and project milestones.
• Lead corporate and project-level brand positioning across all touchpoints, ensuring consistency and resonance.
• Collaborate closely with C-level and sales leadership to align marketing initiatives with revenue and growth targets.
• Adapt global best practices to the unique dynamics of the UAE and GCC markets, ensuring compliance with local regulations.

Project Launches & Campaign Management

• Drive impactful project launches, from pre-launch buzz to sustained post-launch campaigns.
• Lead integrated 360° campaigns (digital, print, outdoor, radio, events) to attract local and international investors.
• Continuously monitor and optimize campaign performance, ROI, and budgets.

Team Leadership & Partnerships

• Build, mentor, and lead a high-performing marketing team with a culture of creativity, accountability, and results.
• Manage and collaborate with external agencies, PR partners, digital vendors, and media outlets.
• Set clear KPIs and reporting structures to measure and elevate team and campaign success.

Digital Marketing & Lead Generation

• Own and enhance the company’s digital presence — website, SEO/SEM, social media, content, and CRM.
• Design data-driven lead-generation funnels in partnership with sales to maximize conversions.
• Leverage automation and analytics to deliver personalized, performance-driven outreach.

Market Insights & Events

• Stay ahead of UAE real estate trends, consumer preferences, and competitor activities to inform strategies.
• Lead memorable events including launches, exhibitions, broker engagements, and investor roadshows.
• Foster strong relationships with brokers, agents, government entities, and media partners.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5–10 years of progressive marketing experience, with at least 3 years in a senior leadership role within UAE real estate.
• Proven success launching and marketing residential and mixed use projects in Dubai, Ras Al Khaimah etc.
• Deep understanding of UAE real estate regulations, market segmentation, and buyer behavior.
• Expertise in digital marketing, lead generation, and tools such as Google Ads, Meta Ads, Salesforce, HubSpot, Google Analytics, etc.
• Exceptional leadership, communication, and organizational skills.
• Bilingual (Arabic & English) preferred.

Why Join Atara Development?

At Atara, you’ll be part of a passionate team shaping some of the region’s most exciting developments. We value innovation, collaboration, and integrity — and we reward excellence.

Our benefits include:

Annual bonus: 1–2 months’ salary based on KPIs

Annual salary increments: 5–10% based on performance

Medical insurance coverage

UAE visa, paid leave, and end-of-service benefits as per UAE Labor Law

If you’re a dynamic marketing leader ready to make a lasting impact on UAE’s skyline — we’d love to hear from you. Apply now and help us build the future.