Marketing Deployment Executive, Gulf

BAT; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Market-leading bonus

Health plans varies by country

Work-life balance initiatives

Transportation support

Flexible holiday plan

Job summary

BAT in Dubai, UAE seeks a Marketing Deployment Executive, Gulf to plan and execute brand campaigns in the Gulf region. You will coordinate brand plans, manage touchpoints, budget and agency partners while ensuring timely delivery and local adaptation of messages.

The role requires 2+ years in brand or trade marketing, a marketing/business degree, and strong project management, analytics and agile working capabilities within a dynamic market. Attractive bonus and benefits offered.

Qualifications

• Minimum 2 years of experience in Brand or Trade Marketing industry.
• Proven project management skills enabling multi-category and brand management.
• Enthusiasm for trade, consumer insights, campaign creation and implementation.
• Ability to operate in a rapid, agile environment with tight timelines.
• Understanding of agency scope and management of creative assets to meet objectives.

Responsibilities

• Support planning and implementation of brand plans to generate value within targeted segments and growth spaces.
• Manage operational plans, agency briefs, touchpoints, budgeting and project tracking.
• Monitor budget to ensure activities are accounted for and optimized.
• Localize brand message and ensure touchpoints have merchandising materials in stock.
• Track Gulf market metrics and propose adjustments based on evaluations and rollout plans.
• Conduct ongoing market visits and spot-check campaign deployments.
• Provide monthly updates on cycle plan and project status.
• Engage and manage external agencies and suppliers for activities.

Skills

Brand marketing

Trade marketing

Project management

Budget management

Agency liaison

Analytics

Education

Bachelor's degree in marketing or business administration

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco has an exciting opportunity for a Marketing Deployment Executive, Gulf in Dubai, UAE

Your Key Responsibilities Will Include

• Support the planning and implementation of brand plans to generate value within targeted segments & growth spaces
• Take charge of operational plans, agency briefs, touchpoint development and implementation, project tracking, budget management, and provide support to plan, carry out, and assess the activities outlined in the cycle plan
• Constant monitoring & tracking of budget to ensure activities are accounted for and optimized accordingly
• Instor expression adaptation of touchpoints, localizing brand message and recommend and deliver touchpoints for the execution of the activities. Ensure markets have the right level of merchandising materials in stock
• Responsible for tracking important metrics in Gulf markets to ensure targets are met. Propose plans to adjust based on evaluations, including key recommendations for approach and future rollout.
• Ongoing market visits – spot checks on campaign and activations deployments as per CP
• Monthly updates relevant forums – cycle plan & project updates
• Engage and manage relationships of external agencies and suppliers including day-to-day operations as well as sourcing, set up and readiness to operate for relevant needed activities

What are we looking for?

• Minimum 2 years of experience in Brand or Trade Marketing industry
• Bachelor’s degree in marketing or business administration, or equivalent experience
• Project Management skills are a must enabling multi-category and brand management
• Show enthusiasm for trade, consumer insights, campaign creation and implementation
• Ability to operate in a rapidly evolving and agile environment with quick turn around and stretched timeline
• Basic understanding of Agency scope and management of creative assets to meet business objectives
• Good analytical and problem‑solving skills to embrace challenging situation

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work‑life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement – it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio‑economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.