Marketing & Creative Lead for Group & Subsidiaries

Air Arabia; Abu Dhabi; On-site; AED 520,000 - 900,000; Full time

Job summary

Air Arabia is seeking a strategic and experienced Head of Group Marketing to lead and coordinate marketing support across Air Arabia Group subsidiaries, including Fly Jinnah, and to oversee the Creative & Design function. The role drives market intelligence, strategic planning, and performance management to optimize campaigns and brand consistency.

The successful candidate will lead the in‑house team, manage external agencies, and develop structured insights and annual marketing calendars that

Qualifications

• Minimum bachelor’s degree in marketing, Media Relations, Communications or equivalent.
• Fluent English required with strong communication skills.
• Hands on developing marketing strategies and promotional campaigns.

Responsibilities

• Lead and coordinate marketing support across Air Arabia Group subsidiaries and associated businesses.
• Oversee the Creative & Design function and ensure timely delivery of creative solutions.
• Drive market intelligence and competitor analysis for informed marketing decisions.
• Manage marketing planning and performance for Fly Jinnah and other group brands.
• Provide marketing guidance, toolkits, templates and shared resources to improve consistency and efficiency.
• Lead the in‑house Creative & Design team and manage external agencies as needed.
• Develop structured market intelligence and reports for management and business units.
• Translate commercial objectives into marketing priorities and annual calendars.

Education

Bachelor's degree in marketing, Media Relations, Communications or equivalent

Tools

MS Office

Job description

Air Arabia is seeking a strategic and experienced Head of Group Marketing to lead and coordinate marketing support across Air Arabia Group subsidiaries, including Fly Jinnah, and to oversee the Creative & Design function. The role drives market intelligence, strategic planning, and performance management to optimize campaigns and brand consistency.

The successful candidate will lead the in‑house team, manage external agencies, and develop structured insights and annual marketing calendars that