Senior Visual Designer: Brand Campaigns & Art Direction

Air Arabia; Abu Dhabi; On-site; AED 180,000 - 280,000; Full time

Job summary

Air Arabia in Abu Dhabi is seeking a Creative Lead to manage the visual and conceptual direction of the airline's Creative Unit, translating brand and marketing objectives into distinctive ideas across social, digital, radio and offline touchpoints.

You will protect and evolve Air Arabia's brand identity, oversee art direction across photography, video, animation and typography, and collaborate with marketing, communications and product teams to deliver cohesive campaigns in both Arabic and

Qualifications

• Bachelor’s degree in graphic design, Visual Communication, Fine Arts or a related discipline, or equivalent professional experience.
• Knowledge of Adobe Creative Cloud applications, including Photoshop, Illustrator, InDesign, After Effects and Premiere Pro.
• Knowledge of video editing, 2D, 3D and 4D animation, and motion graphics.
• Understanding of visual design principles, typography, color theory, layout and composition.
• Ability to develop creative concepts, mood boards and storyboards based on design briefs, market research and trends.
• A strong portfolio demonstrating campaign, brand and content design across digital and print channels is required.
• Knowledge of brand identity and the adaptation of creative materials across digital, social media, print and outdoor channels.
• Ability to prepare and adapt artwork for different formats and languages, including Arabic and English.
• Fluent in English & Arabic Languages.
• Ability to maintain design quality, accuracy and consistency while meeting project deadlines.

Responsibilities

• Develop original creative concepts for integrated brand campaigns across multiple channels.
• Design and produce high-quality final artwork across digital, social, print, outdoor, airport and onboard channels.
• Adapts and localizes master designs across formats, markets and languages (Arabic & English).
• Aligns art direction for photography, film, animation, illustration and graphic design across channels.
• Protects and evolves Air Arabia’s visual identity across markets and touchpoints.
• Maintain high standards of creative craft, accuracy, clarity and brand consistency from concept to delivery.
• Collaborate with Corporate Communications, Marketing, Social Media, Digital, Commercial and other teams to meet objectives.
• Maintain organized design files, templates and asset libraries with proper version control.

Skills

Creative direction

Brand storytelling

Bilingual communication

Design collaboration

Education

Bachelor’s degree in graphic design or related field

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

Job description

Air Arabia in Abu Dhabi is seeking a Creative Lead to manage the visual and conceptual direction of the airline's Creative Unit, translating brand and marketing objectives into distinctive ideas across social, digital, radio and offline touchpoints.

You will protect and evolve Air Arabia's brand identity, oversee art direction across photography, video, animation and typography, and collaborate with marketing, communications and product teams to deliver cohesive campaigns in both Arabic and