Marketing Coordinator Administrator

Marketing & Growth Strategy

• Agency Liaison: Manage relationships with external marketing agencies providing clear direction and ensuring effective execution of marketing campaigns.
• Digital Marketing Campaign Management: Oversee all digital marketing campaigns including Google Ads and social media advertising. Monitor campaign performance, analyze data, and optimize campaigns for maximum ROI. Manage budgets and track ad spend.
• SEO & Content Marketing: Develop and implement a content marketing strategy including creating a content calendar, writing blog posts, articles, and social media content. Optimize website content for search engines (SEO) to improve organic search rankings.
• Video Content Creation: Coordinate with video editors and other content creators to produce engaging video content for the clinic's website and social media channels. Develop creative video concepts and oversee the production process.
• Lead Generation & Conversion Tracking: Implement strategies to generate leads and track conversions. Analyze lead generation data and identify areas for improvement.
• Reporting & Analytics: Track key marketing metrics including website traffic, leads, conversions, and ROI. Prepare monthly reports summarizing marketing performance and present findings to clinic leadership.
• Marketing & Outreach: Develop and implement marketing strategies to attract new patients and increase brand awareness. This includes managing online presence, social media marketing, local advertising, and community outreach programs.
• Patient Care: Ensure high-quality patient care and satisfaction by monitoring patient flow, addressing patient concerns, and maintaining a positive clinic environment.

Clinic Administration & Operations Management

• Operations Management: Ensure smooth day-to-day operations by streamlining administrative tasks, scheduling, and patient experience.
• Facilities Management: Oversee the maintenance and upkeep of the clinic facilities ensuring a clean, safe, and functional environment for patients and staff. Dealing with landlords for rental agreement renewal and related matters.
• Compliance: Ensure timely renewal of trade licenses, employment visas, work permits, and healthcare compliance documentation.
• Staff Management: Work with cross-functional teams to maintain high performance, accountability, and continuous growth. Oversee all staff including dentists, assistants, nurses, and administrative personnel. This includes recruitment, training, scheduling, performance evaluations, and addressing disciplinary issues.