Regional Marketing Lead

WEbook, Inc.; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading event ticketing platform in the UAE is seeking a Marketing & Content Lead to drive impactful digital campaigns and audience engagement. The ideal candidate will have a strong background in digital marketing, content creation, and a passion for the entertainment and tourism sectors in a multicultural environment.

Qualifications

• 3-4 years of experience in digital marketing and content leadership roles.
• Strong written and visual content creation skills in English.
• Fluency in Russian and/or Arabic is a strong advantage.

Responsibilities

• Lead the development and execution of digital marketing strategies.
• Drive creation of engaging content for various platforms.
• Analyze performance metrics to optimize campaign impact.

Skills

Digital Marketing

Content Creation

SEO

Audience Engagement

Social Media Management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Meta Ads Manager

Google Ads

Google Analytics

VK Ads

Yandex Ads

Job description

Do you want to love what you do at work? Do you want to make a difference, an impact, and transform people's lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for. webook.com is Saudi's #1 event ticketing and experience booking platform in terms of technology, features, agility, and revenue, serving some of the largest mega events in the Kingdom with over 2 billion sales.

Job Summary:
We are seeking a creative and results-driven Marketing & Content Lead with hands-on experience in event ticketing, entertainment, and/or tourism marketing within the UAE. This role is ideal for someone who understands the unique dynamics of promoting events, attractions, and experiences in a highly competitive and multicultural environment. You will develop and execute impactful digital campaigns, lead content creation, and drive audience engagement across our digital channels.

This is a hands-on role for someone who knows how to connect with diverse audiences while aligning marketing efforts with business goals such as ticket sales, brand visibility, and customer retention.

Key Responsibilities:

• Lead the development and execution of comprehensive digital marketing strategies across social media, email, paid media, and messaging platforms.
• Drive the creation of engaging, on-brand content tailored for platforms like Instagram, Facebook, LinkedIn, X/Twitter, TikTok, WhatsApp, Telegram, and VK.
• Analyze performance metrics and audience insights to optimize campaign impact and report results to internal stakeholders.
• Manage and grow our digital presence by building online communities and fostering brand engagement around events, experiences, and promotions.
• Collaborate with design, sales, product, and operations teams to ensure consistent and effective messaging across all touchpoints.
• Stay ahead of industry trends, platform updates, and competitive activity, particularly in the UAE entertainment and tourism sectors.
• Support influencer partnerships, brand collaborations, and community outreach campaigns that resonate with target audiences.
• Localize content and messaging for both international audiences in the UAE; fluency in Arabic and/or Russian is a plus.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3–4 years of experience in digital marketing and content leadership roles, ideally within the event ticketing, entertainment, or tourism sectors.
• Strong written and visual content creation skills in English; fluency in Russian and/or Arabic is a strong advantage.
• Strong understanding of SEO and online content strategy.
• Proficiency with digital tools and ad platforms, including Meta Ads Manager, Google Ads, Google Analytics, VK Ads, and Yandex Ads.
• Ability to work autonomously and lead projects from concept to execution in a fast-paced environment.
• A passion for live events, cultural experiences, and the UAE tourism ecosystem.