Marketing & Communications Specialist

Techniline Electronics; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A technology distribution company in Dubai is looking for a Marketing & Communications Executive to build and own the marketing foundations. This execution-focused role involves managing campaigns, websites, and content while ensuring all activities are measurable and aligned with sales objectives. Ideal candidates will have 3–6 years of experience in marketing and strong organizational skills. This position offers room for growth, leading to a Marketing Manager role.

Qualifications

• 3–6 years of marketing experience (digital, content, or brand coordination).
• Demonstrated ability to execute campaigns end-to-end.
• Strong skills in CMS and CRM tools.

Responsibilities

• Act as product/content owner for ongoing website projects.
• Own communication assets like brochures and case studies.
• Execute structured campaigns via email, WhatsApp, SMS, and social.

Skills

Execution of campaigns

Strong organizational skills

Content creation

SEO optimization

CRM tools experience

Tools

Shopify

WordPress

Zoho

Job description

Marketing & Communications Specialist Disclaimer (Read Before Applying)

• Execution-first role: Hands-on execution of websites, CRM hygiene, campaigns, content, and reporting. Not a purely strategic role.
• On-site only: Based at our Port Saeed, Deira office (no remote/hybrid).
• Salary Band: AED 6,000-8,000 in hand depending on experience.
• B2B industry experience required: Candidates must show prior experience in B2B marketing.
• Work culture: Lean, fast-paced environment, working directly with CEO and sales heads.
• Career growth path: Starts as Marketing & Communications Executive → grows into Marketing Manager once execution foundations are proven.
  

Role Overview

Techniline is seeking a Marketing & Communications Executive to build and own the marketing foundations across Techniline (B2B distribution) and MusicMajlis (B2C eCommerce).

This role is execution-focused — you will directly deliver campaigns, websites, reports, and content, while coordinating with internal teams (sales, purchasing, service, eCom), Kishan (design), and Sachit (social/content lead). Success means fixing marketing hygiene, executing campaigns systematically, and ensuring all activities are measurable and sales-linked.

Approximate scope split: 60% B2B/B2B2C/B2B2B (Techniline, system integrators, consultants, resellers) and 40% B2C (MusicMajlis eCommerce).

Key Responsibilities1. Websites & CRM

• Act as product/content owner for ongoing website projects (Techniline, MusicMajlis, Wharfedale/21st Century).
• Ensure accurate product/brand content, campaign landing pages, solution pages, and on-page SEO optimization.
• Maintain CRM hygiene: standardized fields, lead capture, routing, deduplication, and accurate reporting.

2. Brand & Communication Hygiene

• Own communication assets: brochures, decks, proposals, case studies, and whitepapers.
• Standardize messaging across websites, campaigns, and sales enablement materials.
• Support rebrand implementation across all channels and collateral.

3. Campaigns & Product Communication

• Work with Purchasing & Sales teams to communicate new arrivals, restocks, and promotions.
• Execute structured campaigns via email, WhatsApp, SMS, and social — with clear reporting on engagement and results.
• Translate campaigns into consistent multi-channel communication (organic, paid, offline).

4. Social Media & Content Marketing

• Coordinate with Kishan (designer), Sachit (social/content lead), and internal teams to create content, post, and engage with audiences.
• Manage the monthly content calendar aligned to sales and brand objectives.
• Build and maintain a content/media library (projects, in-use product photos/videos, testimonials).

5. Reporting & Optimization

• Deliver weekly/monthly reports: traffic, leads, campaigns, ROI/ROAS, pipeline contribution.
• Maintain organized campaign logs, CRM dashboards, and content archives.
• Track campaign effectiveness and continuously optimize based on data.

6. Paid Ads & SEO (via Vendors)

• Manage external vendors/agencies for Google/META/TikTok Ads and technical SEO.
• Prepare briefs, QA deliverables, and own results reporting (ROAS, conversions, keyword rankings).
• Coordinate landing page/content updates required for SEO or ad campaigns.

7. Channel & Event Marketing (Secondary)

• Channel Marketing through - product launches, vendor trainings, and events/demos.
• Coordinate logistics and deliver pre/post-event reporting.

What You’ll Bring

• 3–6 years of marketing experience (digital, content, or brand coordination).
• Demonstrated ability to execute campaigns end-to-end.
• Strong skills in CMS platforms (Shopify, WordPress), CRM tools (Zoho or similar), and campaign tools (email, WhatsApp, social schedulers).
• Clear, concise writing and ability to produce professional sales/marketing collateral.
• Experience in vendor or event coordination is a plus.
• Highly organized, detail-oriented, and committed to data-driven reporting.
• A structured operator — hands-on, proactive, and able to build repeatable systems.

What Success Looks Like

• Websites & CRM: Websites live, optimized, and delivering qualified leads; CRM clean and campaign-ready.
• Campaigns: Consistent campaigns launched on time, with results tracked and reported.
• Sales Impact: Tangible contribution to TLE pipeline (qualified leads) and MM conversions/AOV uplift.
• Brand Hygiene: Consistent messaging across websites, collateral, and campaigns.
• Social Content: Calendar executed with improving engagement, reach, and credibility.
• Reporting: Monthly reports delivered on time; all activities data-driven and measurable.

Why Join Us

• Build from the ground up: Fix foundations and execute high-impact marketing that directly supports growth.
• Regional impact: GCC-first, with visibility across Africa and Western Asia.
• 31 years of heritage, startup pace: A lean, execution-first culture with fast decision cycles.
• Direct line to leadership: Report to the CEO, work closely with sales heads, and own your work.
• Career runway: Prove execution → codify processes → transition into Marketing Manager with expanded scope.