Marketing & Communication Manager

Talent Finder International Recruitment Services; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing & Communications Manager to develop and execute innovative marketing strategies for real estate properties. The ideal candidate will have over 5 years of experience in marketing, strong digital marketing skills, and a proven track record of driving brand awareness and engagement through various channels. This role requires excellent communication skills and the ability to collaborate effectively with the sales team.

Qualifications

• 5 years of marketing experience, preferably in real estate.
• Proven experience in developing and executing successful marketing campaigns.
• Certifications in digital marketing or SEO are a plus.

Responsibilities

• Develop and implement comprehensive marketing strategies for real estate properties.
• Manage digital marketing campaigns to increase online visibility.
• Collaborate with the sales team to align marketing and sales goals.

Skills

Digital marketing

Market research

Communication skills

Project management

Creative thinking

Education

MS.C or Bachelor's degree in marketing or related field

Tools

Google Analytics

CRM platforms

Job description

Overview

Marketing & Communications Manager Dynamic and results-oriented marketing professional with extensive experience in creating and executing innovative marketing strategies. Proven track record of driving brand awareness increasing customer engagement and boosting sales through digital and traditional marketing channels. Skilled in market research data analysis and leveraging insights to inform decisionmaking and optimize campaigns. Expert in developing and managing multi-channel marketing programs including social media email marketing content creation and search engine optimization (SEO). Strong leadership abilities with a talent for guiding cross-functional teams to achieve business objectives. Adept at building and maintaining relationships with key stakeholders and partners ensuring alignment with organizational goals. Possesses a solid understanding of current marketing trends and technologies with a commitment to continuous learning and professional development. Seeking to leverage a blend of strategic thinking and creative problem-solving skills to drive marketing initiatives and contribute to the success of a forward-thinking organization.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote the companys real estate properties and services.
• Manage digital marketing campaigns including SEO, SEM, email marketing and social media to increase online visibility and lead generation.
• Oversee the creation of marketing materials such as brochures, flyers, presentations and online content.
• Conduct market research to identify trends, target audience preferences and competitive analysis.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
• Manage the companys online presence including website content and updates.
• Plan and execute events, open houses and community outreach programs to promote properties and build brand awareness.
• Analyse and report on the effectiveness of marketing campaigns using data to optimize performance.
• Build and maintain relationships with media vendors and other stakeholders to enhance marketing efforts.
• Stay current with industry trends and best practices to ensure the companys marketing efforts are innovative and competitive.
• Job Profile:
  Note: The following items describe core areas of focus across strategy, digital marketing, content creation, market research, sales collaboration, brand management, event management, analytics, stakeholder relationships, and industry knowledge.

Job Profile (Core Focus Areas)

• Strategy Development: Develop and implement comprehensive marketing strategies aligned with the companys overall business objectives.
• Digital Marketing: Manage digital marketing campaigns including SEO, SEM, email marketing and social media to drive online visibility and lead generation.
• Content Creation: Oversee the creation of marketing materials such as brochures, flyers, presentations and online content.
• Market Research: Conduct market research to identify trends, target audience preferences and competitive analysis.
• Sales Collaboration: Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
• Brand Management: Manage the companys online presence and brand image.
• Event Management: Plan and execute events, open houses and community outreach programs.
• Analytics: Analyze and report on the effectiveness of marketing campaigns and use data to optimize performance.
• Stakeholder Relationships: Build and maintain relationships with media vendors and other stakeholders.
• Industry Knowledge: Stay updated on industry trends and best practices.

Education & Experience

Education: MS.C or/and bachelors degree in marketing, Business or a related field.

Experience: 5 years of marketing experience, preferably in real estate or a related industry.

Skills & Certifications

• Proven experience in developing and executing successful marketing campaigns
• Strong understanding of digital marketing
• Excellent communication skills
• Proficiency with marketing tools (Google Analytics, CRM platforms, design software)
• Strong project management skills
• Creative thinking and a results-driven mindset
• Certifications: Optional certifications in digital marketing, SEO or other relevant fields
• Ability to work independently and collaboratively