Marketing Communication Executive

PotentiaHR; Dubai; On-site; USD 30,000 - 40,000; Full time

Job summary

A leading company in building materials seeks a MARCOM Assistant to support marketing and communication strategies. This role involves content creation, managing social media, and coordinating events while ensuring consistent brand messaging. Ideal candidates have a degree in marketing or related fields and possess strong communication skills.

Qualifications

• 0–2 years of experience in marketing, communications, or administrative support (internships count).
• Strong adaptability and capacity to work in a fast-paced environment.

Responsibilities

• Support execution of marketing and communication strategies.
• Manage and update company social media accounts.
• Assist with digital marketing campaigns and event coordination.

Skills

Strong written communication skills

Verbal communication skills

Organizational skills

Analytical skills

Flexibility

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field

Tools

Adobe Creative Suite

Canva

Google Analytics

Mailchimp

Job description

About Our Client

A global leader in building materials and solutions, specializing in cement, ready-mix concrete, and aggregates.

Job Purpose

The MARCOM Assistant supports the execution of marketing and communication strategies that promote the brand, products, and services of the company. This role involves working closely with internal teams and external vendors to develop and distribute marketing content, coordinate events, manage digital channels, and ensure consistent brand messaging across all communication platforms.

Key Responsibilities

Health and Safety

Sets personal examples and acts as role model to ensure a solid Health & Safety culture and implementation of Group

standards and policies;

Create Health & Safety awareness by promoting safety meetings and talks, and by encouraging Health & Safety initiatives;

Leads by example and ensures a safe working environment for his/her subordinates;

Required to submit Near miss & VPC reports in iCare;

Ensure the use of personal protective equipment on/off site and following standard operating procedure for all relevant

operations;

Zero personal involvement in accidents.

Environmental Management

Awareness and adherence to statutory regulations and decrees;

Respects and follows procedures in place;

Indicates a non-compliance or environmental incident to his N+1;

Active Role of ExCom Team.

Marketing, Branding, Events and Digital

Product Launches

Supporting in creating the launch materials for EcoCycle

Supporting in creating the launch materials for Decorative Concrete Rebrand

Social Media & Content Creation

Manage and update company social media accounts (Facebook, LinkedIn, Instagram, X, etc.).

Monitor social media trends and engagement, and provide insights to optimize strategy.

Support in executing digital marketing campaigns

Assist with updating and maintaining the company website and landing pages

Shooting reels and videos (on site, in office, employee videos)

Marketing Collaterals

Creating an Integrated Brochure for UAE Solutions

Updating the content of Global Brands

Liasing with the sales team to collect testimonials/reviews and project details

Proofread and edit content for clarity, grammar, and brand consistency.

Coordinate with designers and content creators for the development of multimedia assets (images, videos,

infographics).

Brand & Communication Support

Ensure brand guidelines are followed across all marketing materials and platforms.

Support internal communication efforts, including newsletters and corporate announcements.

Track media coverage and assist with public relations initiatives.

Event Coordination

Support the planning and execution of corporate events, trade shows, webinars, and product launches.

Handle logistics, invitations, attendee lists, and promotional materials.

Coordinate with external vendors and agencies as needed.

Internal Controls

Supports the General Manager, Head of Sales, Sales Director with the Internal Control topics suggest improvements and

test (when required) the processes and controls within his/her own preview.

Follows the Code of Business Conduct process as prescribed by the Company

Competition and Law Compliance

Is aware of the competition law and adapts his/her behavior by knowing it

Is aware about Group Conflict of Interest Guideline, Antibribery and code of business conduct

General

As required, conduct other duties as requested by her delegate to ensure the professional Operations

Skills

Requirements

Level of education/qualifications normally required

Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.

0–2 years of experience in a marketing, communications, or administrative support role (internships count).

Technical / functional skills

Strong written and verbal communication skills.

Basic graphic design skills (e.g., Adobe Creative Suite or Canva) is a plus.

Familiarity with digital marketing tools and platforms (Google Analytics, Mailchimp, CMS, CRM).

Social media savvy with a good sense of visual and brand aesthetics.

Excellent organizational skills and attention to detail.

Ability to work on multiple projects simultaneously in a fast-paced environment.

Analytical, critical thinking and problem-solving abilities;

Presentation and negotiation skills;

Strong adaptability and capacity to work in fast-paced environment;

Can-do attitude, willing to help others and have empathy;

Flexible and able to work on extra hours.

Behavioral competencies / Leadership and managerial abilities:

Relationship Building

Ability to work in diverse and multicultural environment

Teamwork and collaboration

Strong Communications and presentation skills

Resilience, tenacity, flexibility.

Language skills:

English, Arabic