Marketing – Color, Design and Décor Lead (GCC Region)

Berger Paints Emirates Ltd. Co.LLC; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the paints industry seeks a dynamic marketing professional with expertise in colour and décor tailored to Arab consumers. The role involves managing marketing initiatives, conducting consumer research, and overseeing colour consultation services across the GCC. The ideal candidate will have a strong understanding of Arab consumer behavior and a proven track record in marketing and brand management.

Benefits

Visa

Annual Air Ticket

Annual Leaves As Per Labour Law

Life Insurance

Medical Insurance

Paid Leaves

Perks & Benefits As Per Labour Law

Qualifications

• Minimum of 4 years of relevant experience in marketing, brand management, or product activation.
• Fluency in English and Arabic (both written and spoken) is essential.
• Proven experience in marketing roles related to décor or colour consultation.

Responsibilities

• Lead qualitative and quantitative research for consumer insights.
• Manage the end-to-end colour consultation service across the GCC.
• Plan and manage brand activations and events.

Skills

Market Research

Consumer Insights

Event Management

Content Creation

Strategic Thinking

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

Bachelor of Interior Decoration/Interior Design, Bachelor of Business Administration, Bachelor of Architecture

Nationality

Any

Visa, Annual Air Ticket, Annual Leaves As Per Labour Law, Life Insurance, Medical Insurance, Paid Leaves, Perks & Benefits As Per Labour Law

Vacancy

1 Vacancy

Job Description

We are seeking a dynamic marketing professional with a strong background in colour and décor, consumer insight, and event activation, specifically tailored to the preferences and needs of Arab consumers in the GCC. This role entails end-to-end ownership of marketing initiatives involving colour consultation, décor tools, and brand engagement across digital and physical touchpoints.

The ideal candidate should possess deep cultural understanding, creative vision, and executional excellence in managing multi-market projects and delivering consumer-centric solutions.

Key Duties & Responsibilities:

1. Marketing & Consumer Insight

• Lead qualitative and quantitative research to gain deep insights into colour, design, and décor preferences of Arab consumers across the GCC.
• Develop culturally relevant and aesthetically appealing colour tools, décor guides, and visual collaterals for retail and consultation environments.
• Own and manage the content strategy and quality standards for all colour and décor-related social media assets, ensuring visual storytelling aligns with brand identity.
• Collaborate with Digital, Sales, and CX teams to design and deliver seamless, personalized colour journey experiences for consumers—from online discovery to offline consultation and post-purchase engagement.
• Monitor and analyze the effectiveness of colour tools and consultation processes using key metrics such as engagement scores, tool usage rates, and conversion performance.
• Establish and maintain partnerships with influencers, interior designers, and décor studios to enhance brand credibility and reach.
• Serve as the internal subject-matter expert on colour and décor, advising cross-functional teams on trends, consumer preferences, and design innovations.
• Support product launches and re-launches through detailed go-to-market strategies based on product USPs and regional consumer preferences.
• Implement robust NPD processes and documentation in coordination with Central and Unit Marketing, Technology, and other stakeholders.

2. Colour Consultation

• Manage the end-to-end colour consultation service across the GCC, ensuring service quality, adherence to SLAs, and improved consumer conversion rates.
• Design and develop tools, training modules, and collaterals to empower Colour Consultants in delivering a superior consultation experience.
• Personally handle consultations for large-scale or high-value projects, offering expert recommendations on colour selection based on interior elements such as flooring, lighting, and furnishings.
• Liaise with third-party contractors and painters to ensure seamless project execution aligned with customer vision and brand standards.
• Promote branded painting services by highlighting key service advantages such as convenience, professional execution, and aesthetic quality.
• Collaborate with clients to gather briefs, understand expectations, and deliver projects within strict timelines and budget parameters.
• Create 3D renderings, drawings, mood boards, and material boards for premium clients and design studios.
  

3. Activation & Events

• Plan and manage brand activations, exhibitions, and event setups across the GCC to strengthen consumer engagement and visibility.
• Play an active role in planning and executing internal and external meetings, exhibitions, and marketing events.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum of 4 years of relevant experience in marketing, brand management, or product activation—preferably within the paints, coatings, or building materials industry.
• Fluency in English and Arabic (both written and spoken) is essential.
• Proven experience in marketing roles related to décor, interior design, or colour consultation, preferably within the GCC.
• Strong understanding of Arab consumer behaviour and cultural aesthetics.
• Expertise in content creation, event management, and stakeholder engagement.
• Excellent communication, project management, and cross-functional collaboration skills.
• Ability to work in a fast-paced, multi-market environment with diverse teams.
• Brand and Product Management
• Market Research and Consumer Insights
• Strategic Thinking and Data-Driven Decision Making
• Strong Analytical and Planning Skills
• Initiative and Resilience
• Adaptability to dynamic market conditions
• Excellent Interpersonal and Organizational Skills

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Al Qouz Industrial area 1, Behind old grand mall, Street No.18, Opp. TCTI, P.O. Box : 27524, Dubai, UAE, Dubai, United Arab Emirates (UAE)