Marketing Category Head - Laundry Care

Henkel Jebel Ali FZCO; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading consumer goods company in Dubai is seeking a Marketing Manager to lead the category vision and drive business growth. The ideal candidate will manage a team of Brand Managers and develop impactful local marketing campaigns while adapting to market changes. A background of 5–7 years in digital marketing and brand management within the FMCG sector is preferred.

Qualifications

• Minimum 5–7 years of relevant experience, preferably in the FMCG sector.
• Proven track record in digital marketing, including strategy development and execution.
• Strong experience in brand/category management and handling end-to-end marketing campaigns.

Responsibilities

• Lead the category vision and define targets to drive business growth.
• Manage and inspire a team of Brand Managers to deliver results.
• Develop and execute impactful local marketing programs and campaigns.

Skills

Digital marketing strategy development

Brand/category management

Trade marketing and customer insights

E-commerce strategies

Adaptability in a fast-paced environment

Job description

Consumer Brands Marketing United Arab Emirates, Dubai, Dubai Full Time Regular

• Lead the category vision and define targets to drive business growth.
• Manage and inspire a team of Brand Managers to deliver results.
• Anticipate market changes and proactively respond to opportunities.
• Develop and execute impactful local marketing programs and campaigns.
• Leverage market and consumer insights to shape strategies.
• Ensure strong brand positioning across the portfolio.
• Actively manage the category portfolio and adapt to market dynamics.
• Create innovative media plans with engaging communication channels.
• Support product launches and local rollouts of new initiatives.
• Drive brand management and sales promotion activities.
• Lead consumer insight generation and local innovation inputs.

What makes you a good fit

• Minimum 5–7 years of relevant experience, preferably in the FMCG sector.
• Proven track record in digital marketing, including strategy development and execution.
• Strong experience in brand/category management and handling end-to-end marketing campaigns.
• Solid understanding of trade marketing, customer insights, and e-commerce strategies.
• Demonstrated ability to work in a fast-paced environment, adapting to market changes and driving growth.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

We are an equal opportunities employer and welcome applications from all qualified candidates.