Marketing Category Head - Laundry Care

Henkel AG & Co. KGaA; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading consumer goods company in Dubai is seeking a professional to lead the category vision and manage a team of Brand Managers. The successful candidate will be responsible for developing local marketing programs, handling brand management, and responding to market changes. The role requires strong strategic insight and team leadership skills.

Responsibilities

• Lead the category vision and define targets to drive business growth.
• Manage and inspire a team of Brand Managers to deliver results.
• Anticipate market changes and proactively respond to opportunities.
• Develop and execute impactful local marketing programs and campaigns.
• Leverage market and consumer insights to shape strategies.
• Ensure strong brand positioning across the portfolio.
• Actively manage the category portfolio and adapt to market dynamics.
• Create innovative media plans with engaging communication channels.
• Support product launches and local rollouts of new initiatives.
• Drive brand management and sales promotion activities.
• Lead consumer insight generation and local innovation inputs.

Job description

Responsibilities

• Lead the category vision and define targets to drive business growth.
• Manage and inspire a team of Brand Managers to deliver results.
• Anticipate market changes and proactively respond to opportunities.
• Develop and execute impactful local marketing programs and campaigns.
• Leverage market and consumer insights to shape strategies.
• Ensure strong brand positioning across the portfolio.
• Actively manage the category portfolio and adapt to market dynamics.
• Create innovative media plans with engaging communication channels.
• Support product launches and local rollouts of new initiatives.
• Drive brand management and sales promotion activities.
• Lead consumer insight generation and local innovation inputs.