Marketing & Branding Manager

Heka Healthcare Services; Dubai; Hybrid; AED 60,000 - 120,000; Full time

Job summary

A healthcare organization in the UAE is seeking a Marketing & Branding Manager to lead their branding and marketing initiatives. This role involves developing strategies, driving digital campaigns, and managing content across platforms. The ideal candidate will have 7-10 years of experience in healthcare or FMCG marketing within the UAE/GCC, along with strong digital marketing skills and a Bachelor's degree in a relevant field.

Qualifications

• 7–10 years’ experience in healthcare or FMCG brand marketing within UAE/GCC.
• Proven expertise in digital marketing, brand positioning, and campaign ROI.
• Strong grasp of healthcare market dynamics & regulatory requirements.

Responsibilities

• Develop and implement an integrated marketing and branding strategy.
• Plan, execute, and optimize performance-driven digital campaigns.
• Oversee development of impactful content across multiple formats.
• Plan and execute marketing events and partnerships.

Skills

Digital marketing

Brand positioning

Leadership

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree (preferred)

Tools

Google Analytics

Zoho CRM

Job description

Overview

Position Title: Marketing & Branding Manager

Department: Marketing & Group Communications

Reporting To: Group General Manager, HEKA Healthcare Group

Location: Fujairah & Dubai, UAE

As Marketing & Branding Manager, you will lead HEKA Healthcare Group’s marketing and branding agenda across clinics, the trading division, and the corporate brand. You will be responsible for driving awareness, patient/client acquisition, and brand equity, ensuring consistent and impactful positioning across all platforms.

Responsibilities

Strategy & Brand

• Develop and implement an integrated marketing and branding strategy for HEKA Healthcare Group, aligning with the Group’s vision and growth objectives.
• Build, strengthen, and safeguard the brand identity across all divisions (clinics, trading, and corporate) to ensure consistent messaging and positioning.
• Define value propositions and unique differentiators to enhance HEKA’s competitiveness in the UAE healthcare landscape.

Digital Excellence

• Plan, execute, and optimize performance-driven digital campaigns including SEO, SEM, display ads, paid social, and remarketing.
• Drive website traffic, lead generation, and online engagement through innovative digital marketing strategies.
• Stay updated on digital marketing trends, tools, and platforms to continuously enhance online presence.

Content & PR

• Oversee development of impactful content across multiple formats; websites, brochures, patient education materials, newsletters, videos, and social media assets.
• Manage PR activities including press releases, media relations, and thought-leadership articles to elevate brand visibility.
• Ensure content aligns with HEKA’s brand values, patient-centric messaging, and regulatory requirements.

Events & Partnerships

• Plan, organize, and execute marketing events, healthcare exhibitions, conferences, and sponsorships for both B2C (patients/community) and B2B (trading/partners).
• Build strong partnerships with industry stakeholders to increase HEKA’s visibility and expand market opportunities.
• Evaluate the ROI of events and sponsorships to ensure alignment with brand and business objectives.

Collaboration

• Work closely with sales teams, clinic managers, and trading divisions to align marketing initiatives with operational and commercial priorities.
• Support clinic-level campaigns to drive patient acquisition and support trading partnerships with targeted B2B marketing.
• Act as the central communication link for all marketing-related initiatives across the Group.

Insights & Analytics

• Monitor and analyze patient/client behavior, feedback, and market trends to inform decision-making.
• Track competitor activities and market positioning to identify opportunities for differentiation.
• Define and report on KPIs such as lead-to-patient conversion, campaign ROI, and patient retention.

CRM & Tools

• Leverage Zoho CRM and other digital tools to design, implement, and monitor targeted campaigns.
• Use CRM data to personalize marketing efforts, improve patient engagement, and strengthen loyalty.
• Ensure CRM campaigns integrate seamlessly with broader marketing and sales strategies.

Budget Management

• Develop, manage, and oversee the annual marketing budget, ensuring efficient allocation of resources.
• Monitor marketing spend against ROI, adjusting strategies to maximize effectiveness.
• Provide regular budget performance reports to senior management.

Agency & Vendor Management

• Identify, negotiate, and manage relationships with advertising agencies, creative studios, and media vendors.
• Ensure cost-effective delivery of high-quality campaigns, collateral, and creative outputs.
• Oversee vendor performance, timelines, and compliance with HEKA brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 7–10 years’ experience in healthcare or FMCG brand marketing within UAE/GCC.
• Proven expertise in digital marketing, brand positioning, and campaign ROI.
• Strong grasp of healthcare market dynamics & regulatory requirements.
• Analytical mindset with proficiency in Google Analytics, Zoho CRM, and digital tools.
• Excellent leadership, presentation & communication skills.
• Bilingual (English & Arabic) preferred.