Marketing Automation Officer

Mediclinic Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai is seeking a Marketing Automation Officer to lead and optimize marketing automation campaigns. The ideal candidate will manage CRM platforms, contribute to personalized customer communications, and ensure compliance with data privacy regulations. With a focus on data-driven strategies, this role is crucial for enhancing customer engagement and lifecycle performance.

Qualifications

• Minimum 2-3 years of hands-on experience in executing marketing automation campaigns.
• Familiarity with marketing data segmentation, campaign execution, reporting, and CRM integration.

Responsibilities

• Lead the strategy roadmap and evolution of CRM and marketing automation platforms.
• Design and build automated multi-channel marketing journeys based on customer data.
• Track performance of all automated campaigns against KPIs.

Skills

Digital marketing principles and best practice

Marketing Automation Tools

CRM Platform Management (e.g. Salesforce/HubSpot)

Business process management workflow and integration methods and tools

Education

Bachelors degree in Business Marketing Information Systems or a related field

Tools

Microsoft Dynamics

Salesforce

HubSpot

Oracle Eloqua

Job description

Overview

Closing date: 15/08/2025
Number of positions: 1
Recruiter name: Fatma Alharthi
Reference number: 62387
Mediclinic Corporate Office Dubai Dubai United Arab Emirates

Main purpose of job

The Marketing Automation Officer supports the design implementation and optimisation of marketing automation campaigns across Mediclinic Middle East. This role is responsible for campaign execution platform administration reporting and segmentation under the guidance of the Martech Manager. The Officer contributes to data-driven personalised communications that enhance engagement lead generation and customer lifecycle performance while ensuring governance and compliance.

Key responsibility areas

• Lead the strategy roadmap and evolution of CRM and marketing automation platforms
• Design and build automated multi-channel marketing journeys based on customer data and lifecycle stages.
• Create logic-based audience segmentation for targeted campaigns.
• Build campaign templates dynamic content modules and reusable assets conduct QA test and launch campaigns across relevant channels.
• Maintain and configure marketing automation tools and integrations.
• Ensure cross-platform integration with CRM CMS and analytics systems.
• Track performance of all automated campaigns against KPIs.
• Generate monthly and ad-hoc reports on campaign ROI leads engagement and conversions.
• Collaborate with CRM and Data teams to ensure clean structured and compliant data flows.
• Ensure platform configurations support privacy compliance (e.g. GDPR POPIA).
• Ensure all campaigns meet legal and data privacy regulations.

Required education

Bachelors degree in Business Marketing Information Systems or a related field

Required experience

Minimum 23 years of hands-on experience in executing marketing automation campaigns using platforms like Microsoft Dynamics Salesforce HubSpot or Oracle Eloqua.
Familiarity with marketing data segmentation campaign execution reporting and CRM integration

Marketing Automation Officer - Skills

• Digital marketing principles and best practice
• Marketing Automation Tools
• CRM Platform Management (e.g. Salesforce/HubSpot)
• Business process management workflow and integration methods and tools

All applicants will be considered with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us apply now and become a part of the Mediclinic Middle East Family

Required Experience: Unclear Seniority