Marketing Assistant Manager, Visual Display

SAMSUNG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology company in Dubai seeks a Marketing Assistant Manager to support marketing campaigns in the Visual Display Team. The role involves managing events, executing marketing communications, and conducting market research. Ideal candidates will have 5-7 years of experience in marketing, preferably in consumer electronics or FMCGs. Competitive salary, flexible hours, and comprehensive benefits are provided.

Benefits

Competitive salary

Flexible working hours

Top-tier medical insurance

22 days paid annual leave

Yearly air ticket allowance

Access to discounts on Samsung products

On-site Cafeteria

Employee Learning Platform

Qualifications

• 5-7 years of experience in marketing, preferably in a multinational company.
• Hands-on experience in events planning & execution in UAE and/or GCC.
• Proven ability to lead creative agencies and manage external partners.

Responsibilities

• Support the Marketing Manager in planning and executing marketing campaigns.
• Oversee BTL and ATL activities, including PR and digital marketing.
• Conduct market research and competitor analysis to identify trends.

Skills

Event planning

Campaign management

Data analysis

Creative agency management

Excellent communication

Education

Bachelor’s Degree in a related field

MBA Marketing

Job description

Position Summary

Why Join Us?

Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands, managing more than 200 subsidiaries around the world. Samsung Gulf Electronics, established in 1996, serves as the regional hub for Samsung Electronics in the Middle East, headquartered in Dubai, UAE. Over the years, it has played a pivotal role in delivering innovative technologies across the GCC region, including smartphones, home appliances, displays, air-conditioning and enterprise solutions. At Samsung Gulf, we believe in empowering people to lead and drive progress. If you are ready to grow with a global leader, we want you on our team.

Role and Responsibilities

A Snapshot of Your Day

We are seeking a talented Marketing Assistant Manager in our Visual Display Team who will be responsible for providing support to the Marketing Manager in planning and executing effective marketing campaigns. They will drive customer acquisition, retention, and engagement through strategic campaign management and contribute to the overall success of the marketing department by ensuring seamless coordination of activities and delivering impactful results. The marketing assistant manager will also promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments (PR, digital, media, campaigns and etc.)

Skills and Qualifications

How You Will Make An Impact

Below-the-Line (BTL), Events, and Retail Print Materials

• Oversee BTL activities, including events, promotions, and experiential marketing, to enhance brand visibility and engagement.
• Coordinate the production and distribution of retail print materials, ensuring brand consistency and high-quality deliverables.
• Follow up on the execution and feedbacks & plans necessary improvements for upcoming tasks.

Above-the-Line (ATL)

Oversee ATL activities, including PR, CRM, Digital Marketing, and influencer Management with related cross-functional teams

Coordinate the agency briefing and follow up on the execution in line with the department's priorities.

Campaign Planning and Execution

Perform in-depth development of a systematic communication strategy for the new product (or new product line-up) based on the environmental analysis of the market, competitor and product.

Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touchpoints.

Assist in the execution of marketing campaigns across various channels, ensuring timely and effective implementation.

Monitor campaign performance, analyse data, and provide regular reports to the Marketing Manager and upper management to evaluate effectiveness and identify optimisation opportunities.

Announce the campaigns to call centre, field team and partners and ensure the best visibility & execution

Continuously refine and improve campaign strategies based on insights and market trends.

Develops short- and long-term marketing campaigns and product launch plans, from planning to final execution, including reporting and KPI analysis.

Works with legal teams to create campaign terms and conditions, communication disclaimers, and ensures regional adaptability of campaigns.

Collaboration and Communication

Work closely with cross-functional teams, such as creative, sales, product development, and retail, to ensure alignment and seamless execution of marketing initiatives.

Foster strong relationships with external agencies and vendors, effectively managing partnerships to deliver projects within budget and timeline constraints.

Follows and creates digital, event, PR, CRM, and retail marketing executions by collaborating closely with Corporate Marketing and Retail teams.

Market Research and Innovation

Conduct market research and competitor analysis to identify emerging trends and opportunities.

Stay updated on industry best practices and new marketing techniques, bringing innovative ideas to enhance campaigns and strategies.

Able to read BIG Data & suggest actions for marketing

Strategy Alignment and Reporting

Contribute to the development and alignment of marketing strategies with overall business objectives.

What You’ll Need

Bachelor’s Degree in a related field. MBA Marketing as an advantage

5-7 years of experience in marketing, preferably in a multinational company, FMCGs or the Consumer Electronics industry

Hands-on experience in events planning & execution in UAE and / or GCC

Ability to perform and work as a team player under strict deadlines

Self-starter being able to work under minimal supervision

Excellent quantitative aptitude, commercial acumen, good persuasion skills and assertive nature

Thorough understanding of marketing and negotiating techniques

Self-motivated with a results-driven approach

Aptitude in delivering attractive presentations & reports

Demonstrated ability to lead creative agencies, manage retail touchpoint creatives, and oversee external partners and agencies.

Proven ability and alignment skills to engage in discussions with customers and partners for co-marketing executions.

Why You’ll Love Working with Us

Competitive salary and performance-based incentive plan for all levels

Flexible working hours schedule

Visa, Top-Tier medical insurance plan and life insurance

22 days of paid annual leave plus public holidays

An additional day off for your birthday!

Yearly air ticket allowance & monthly parking allowance (if applicable)

Free Employee Social Clubs (Paddle, Korean & Arabic Language Clubs)

Access to discounts on a wide range of Samsung products

On-site Cafeteria with free coffee and fruits

1 Volunteering Day per year

Employee Referral Program - We want great talents like you!

24 / 7 access to the Samsung Learning Platform

A creative, collaborative, and inclusive company culture

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