Marketing Assistant

Dubai Holding Group; Dubai; On-site; AED 78,000 - 123,000; Full time

Job summary

Dubai Holding Group is seeking a Marketing Assistant to support a wide range of marketing activities across the company. You will help prepare reports and budgets, coordinate promotional materials, and manage social media initiatives to strengthen brand presence.

In this role you will conduct market research, assist in campaigns, coordinate with brand teams, agencies, and store staff, and ensure all Arabic copy aligns with GCC brand guidelines while boosting footfall and online engagement.

Qualifications

• Minimum of 2 years’ experience in Marketing or PR.
• Fashion retail knowledge and interest preferred.
• Fluency in Arabic and English is desirable.
• Experience with Instagram, TikTok, Facebook, and other social channels.
• Proficient in Microsoft Office.

Responsibilities

• Conduct market research to guide marketing strategies.
• Monitor competitor activities and support positioning adjustments.
• Develop, localize, and implement seasonal campaigns, activations, and store events.
• Manage content creation across social platforms (Instagram, TikTok, Snapchat, Meta).
• Collaborate with influencers and creators to amplify brand reach and engagement.
• Coordinate with brand teams, agencies, mall management, and store staff.
• Support campaign planning, including briefing agencies, timelines, and budgets.
• Oversee photoshoots, video production, and creative asset development.
• Draft Arabic copy for social media, SMS campaigns, and in-store materials, ensuring content is culturally relevant and aligned with GCC guidelines.
• Drive footfall and conversion in-store through tactical and brand-led campaigns.
• Analyze performance metrics and prepare reports for internal communication.
• Utilize marketing tools including Meta Ads Manager, Canva, and analytics dashboards.

Skills

Market research

Digital marketing

Social media

Content creation

Analytics

Brand alignment

Arabic & English

Microsoft Office

Communication

Collaboration

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

Meta Business Suite

TikTok Ads Manager

Google Analytics

UTM tracking

CRM tools

SMS campaigns

Job description

The Marketing Assistant is responsible for supporting all marketing activities across the company. He/She will manage promotional efforts, assist in preparing marketing reports and budgets, and coordinate advertising materials and social media initiatives.

RESPONSIBILITIES include but not limited to the following:

• Conduct market research and analyze consumer behavior to guide marketing strategies.
• Monitor competitor activities and support positioning adjustments.
• Develop, localize, and implement seasonal campaigns, activations, and store events.
• Manage content creation across social platforms (Instagram, TikTok, Snapchat, Meta).
• Collaborate with influencers and creators to amplify brand reach and engagement.
• Coordinate with internal and external stakeholders including brand teams, agencies, mall management, and store staff.
• Support campaign planning, including briefing agencies, managing timelines, and tracking budgets.
• Oversee photoshoots, video production, and creative asset development.
• Draft Arabic copy for social media, SMS campaigns, and in-store materials, ensuring all content is culturally relevant and aligned with brand guidelines for the GCC market.
• Drive footfall and conversion in-store through tactical and brand-led campaigns.
• Analyze performance metrics and prepare reports for internal communication.
• Utilize marketing tools including Meta Ads Manager, Canva, and analytics dashboards.

KNOWLEDGE, SKILLS, AND EXPERIENCE:

Expected Years of Experience

• Minimum of 2 years’ experience in Communication, Marketing, and/or Public Relations.
• Background and knowledge of the industry is preferred, with a strong interest in fashion retail.
• Knowledge of Digital Marketing.
• Experience working with Instagram, TikTok, Facebook, and other social media channels.
• Proficient in Microsoft Office suite.
• Ideally fluent in Arabic and English (written and spoken).
• Proficiency in the following tools is an advantage:
  • Canva/Adobe Creative Suite
  • Meta Business Suite, TikTok Ads Manager
  • Google Analytics, UTM tracking
  • CRM tools or SMS campaign systems

Expected Educational Qualification

• MOFA attested Bachelor’s Degree (preferred in Marketing, Communication, International Relations, or a related field)

REQUIRED BAHAVIOURAL COMPETENCIES

• Agility & Responsiveness: Able to make quick, effective decisions in a fast-paced retail cycle.
• Cultural Sensitivity: Demonstrates awareness of local customs and shopper preferences.
• Creativity & Initiative: Brings fresh ideas to the table and takes ownership of execution.
• Collaboration: Team player with a collaborative mindset.
• Attention to Detail: Ensures campaign elements are consistent with brand identity and messaging.
• Resilience: Maintains composure under pressure and is open to feedback.
• Customer Focus: Always thinks from the shopper’s point of view.