Marketing Strategy & Planning:
- Develop and implement marketing campaigns that align with company objectives and brand guidelines.
- Work with cross-functional teams to create marketing strategies for new product launches or services.
- Analyze and report on the effectiveness of marketing campaigns, using insights to make improvements.
Event Management:
- Plan, coordinate, and execute corporate events, conferences, seminars, and promotional events.
- Manage event logistics, including venue selection, catering, transportation, and speaker coordination.
- Oversee event setup, production, and post-event activities, ensuring events run smoothly.
Content Creation:
- Develop marketing materials including brochures, presentations, and event signage.
- Create engaging content for social media, email newsletters, and company website.
Brand Promotion & Awareness:
- Work on brand positioning and consistent messaging across all marketing platforms.
- Coordinate with external partners, sponsors, or vendors for promotional activities.
Social Media & Digital Marketing:
- Oversee social media accounts and assist with digital marketing strategies to increase brand visibility.
- Execute email campaigns, digital ads, and online promotional activities.
Budgeting & Reporting:
- Assist in creating and managing budgets for marketing campaigns and events.
- Track expenses and report on ROI for events and marketing activities.
Market Research & Analysis:
- Conduct market research to understand trends, competitor activities, and customer needs.
- Provide suggestions on how to modify and enhance marketing and event plans in light of consumer input.
Coordination and Cooperation:
- To guarantee that marketing and event objectives are fulfilled, collaborate with internal teams (sales, design, and PR) and outside agencies.
- Coordinate with suppliers, event staff, and contractors to ensure smooth execution of activities.