Marketing and Communication specialist

Morgan Advanced Materials PLC; United Arab Emirates; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in thermal ceramics is looking for a Marketing and Communication Specialist. The role involves developing strategies for Passive Fire Protection, creating marketing materials, and managing communications across multiple channels, in tandem with an understanding of Middle Eastern dynamics.

Qualifications

• Proven understanding of Middle Eastern culture and communication dynamics.
• Experience in Passive Fire Protection or Building related industries preferred.
• Fluency in English; knowledge of Arabic is a plus.

Responsibilities

• Develop strategic communication plans related to Passive Fire Protection.
• Create marketing collaterals including brochures and case studies.
• Manage and create digital content across various platforms.

Skills

Strategic Communication

Graphic Design

Content Creation

Stakeholder Management

Education

Bachelor's degree in Business, Marketing, or Communication

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

The Thermal Ceramics division designs, manufactures and installs a broad range of thermal insulation products that significantly reduce energy consumption and emissions in a variety of high temperature processing applications. Our product offering is extensive and covers application needs from Industrial to Commercial markets.

Key Figures: Revenue £1,114.7m (2023), ~8,500 employees, manufacturing in 20+ countries, and a global customer portfolio. A UK PLC with head office located in Windsor, Berkshire UK. Listed on London Stock Exchange; Member of the FTSE 250 Index.

Responsibilities

The Thermal Ceramics division designs, manufactures and installs a broad range of thermal insulation products that significantly reduce energy consumption and emissions in a variety of high temperature processing applications. Our product offering is extensive and covers application needs from Industrial to Commercial markets.

Key Figures: Revenue £1,114.7m (2023), ~8,500 employees, manufacturing in 20+ countries, and a global customer portfolio. A UK PLC with head office located in Windsor, Berkshire UK. Listed on London Stock Exchange; Member of the FTSE 250 Index.

Responsibilities

Essential focus and learning areas

Include the following:

Passive Fire Protection Communication (75%)

• Develop and implement strategic communication plans related to Passive Fire Protection.
• Create marketing collaterals, including product datasheets, brochures, reference lists, case studies, and technical guides that effectively communicate the features and benefits of our Passive Fire Protection offerings.
• Lead the creation of installation videos and manuals to support the customer during on-site installation.
• Organize and participate in seminars and exhibitions to promote our Passive Fire Protection products and services.
• Develop educational and training content to enhance understanding of Passive Fire Protection among internal teams and external clients.

General Communication (15%)

• Enhance the company's voice and presence through online and offline channels.
• Manage and create content for social media, website, newsletters, press releases, and any other distribution channels to consistently engage the audience and enhance the company's brand. This in alignment with the Global Communication Director and the relevant business stakeholders
• Compliance with corporate communication guidelines and standards.
• Liaise with the local business manager to ensure consistent communication and branding across the organization.

Portfolio Management (10%)

• Support the fibre product manager to build the product roadmap and implement the strategy of the PFP product portfolio
• Stakeholder management ensure all stakeholders are aligned with the strategy
• Support technically (non R&D level) on the products to the various stakeholders

Additional Responsibilities:

• Take ownership of graphic design initiatives, from concept to execution, ensuring they align with brand guidelines and communication objectives.
• Stay current with the latest trends and emerging technologies in digital marketing and communications.
• Collaborate with the EMEA Marketing Team on various initiatives.
• Proactively pilot and implement new technologies within the organization. Lead the identification, planning and execution of with Exhibitions, seminars, conferences, practicality, including the related budget
• Coordinated the translation of marketing collaterals, in coordination with the stakeholders
• Coordinating the way samples are developed, managed and presented
• Support with the creation of a digital documents, internal and external and their launch through the organization
• Possibly support with social media activities
• Support in preparing communication material which include both technical content and branding style
• Map communication resources available and make sure they are updated and available through the organization, ensuring MARCOM collaterals create value for our Commercial organization/Customers
• Manage the sourcing for supporting material and services (collaterals, giveaways) , by setting robust processes and keep challenging the alignment of collaterals/giveaways with the changing message and business context (i.e. sustainability), as well driving competitive biddings
• Work closely with the EU communication specialist to maximise synergies
• Owning, from design to deployment, the Communication initiatives for the distributor partner programme of the Region
• Scout for digitalization solutions when coming to communication and way to make Thermal Ceramics communication more impactful, effective and relevant for the set audience (i.e. QR, Sales Enablers Tools), building business justification, run pilots
• Work closely with Group Communications Director to ensure branding and messages is consistent, yet contributing to key global initiatives
• Capitalise on other Regions ready-to-copy initiatives
• Challenging the status quo of being busy vs creating value

Qualifications

Education:

• Graduate, either with engineering, business, marketing or communication degree. In alternative 2-3 years proven experience in the role.
• Proven understanding of Middle Eastern culture and communication dynamics.
• Experience in the Passive Fire Protection or Building related industries will be a
• Fluency in English. Knowledge of Arabic language will be a plus.

Experience:

• Curiosity and interest to scout, self study and taking initiatives
• Ability to work flexibly and managing its own time by defining priorities
• Ability to meet deadline
• Ability to think strategically and execute tactically.
• Real eye for detail and ability to see the big picture
• Ability to deal with large number of stakeholders under pressure within complex situation

Company Industry

• Cement

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing And Communication Specialist

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