Marketing Analyst

Client of Talentmate; Sharjah; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is looking for a talented Marketing Analyst to join their dynamic team in the UAE. This role involves leveraging data-driven insights to evaluate market trends and campaign performance, ensuring alignment with strategic marketing initiatives. The ideal candidate will collaborate closely with marketing teams and utilize advanced analytics tools to optimize campaigns and enhance marketing strategies. If you are detail-oriented, proactive, and passionate about marketing analytics, this is an exciting opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 3-5 years of experience in marketing analytics or data analysis.
• Strong proficiency in data analysis tools and digital marketing platforms.
• Fluency in English required; Arabic is a plus.

Responsibilities

• Analyze market trends and consumer behavior to inform strategies.
• Evaluate marketing campaign effectiveness through data analysis.
• Collaborate with teams to align marketing plans with business objectives.

Skills

Data Analysis

Market Research

Campaign Performance Evaluation

Customer Segmentation

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Economics

Tools

Google Analytics

HubSpot

Tableau

Excel

SQL

Google Ads

Facebook Ads

Mailchimp

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

We are seeking a talented and results-driven Marketing Analyst to join our team in the UAE. The ideal candidate will use data-driven insights to evaluate market trends, assess campaign performance, and support strategic marketing initiatives. This role will contribute to enhancing our marketing strategies and ensuring alignment with business objectives across the region.

Key Responsibilities

• Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies

• Evaluate the effectiveness of marketing campaigns through data analysis, ROI, and KPIs

• Develop and present regular reports on campaign performance, customer insights, and market conditions

• Work closely with marketing teams to optimize campaign targeting, segmentation, and positioning

• Conduct A/B testing and user feedback analysis to refine marketing approaches

• Monitor and report on digital and traditional marketing channels (SEO, SEM, email marketing, social media)

• Provide recommendations for pricing strategies, product launches, and promotional tactics

• Collaborate with cross-functional teams to align marketing plans with sales, product, and customer service initiatives

• Utilize CRM, marketing automation, and analytics tools to gather and analyze data (e.g., Google Analytics, HubSpot, Tableau)

• Stay updated with the latest marketing technologies, trends, and best practices

Requirements

• Bachelor s degree in Marketing, Business Administration, Economics, or related field

• 3 5 years of experience in marketing analytics, market research, or data analysis, preferably in the UAE or GCC

• Strong proficiency in data analysis tools (e.g., Google Analytics, Excel, SQL, Tableau)

• Experience with digital marketing platforms (e.g., Google Ads, Facebook Ads, Mailchimp)

• Strong communication skills with the ability to translate data insights into actionable recommendations

• Solid understanding of customer segmentation, marketing funnels, and campaign performance metrics

• Detail-oriented, proactive, and able to work in a fast-paced, dynamic environment

• Fluency in English required; Arabic is a plus

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