Marketing Analyst

Agoda; Dubai; On-site; USD 30,000 - 45,000; Full time

Job summary

A leading company in travel technology is seeking an experienced Performance Marketing Specialist. This dynamic position demands a strong analytical mindset, proficiency in data analysis, and a Bachelor's Degree in a quantitative field. Join a diverse and driven team, working across global markets in a vibrant environment with excellent growth opportunities.

Benefits

Generous relocation package

Qualifications

• Fluent communication skills in English.
• Experience with data analysis packages or databases.
• Strong proficiency in Excel.

Responsibilities

• Test and optimize campaigns on various platforms.
• Analyze large datasets and develop models for optimization.
• Experiment with text ads and campaign structures.

Skills

Data analysis

Numerical reasoning

Analytical mindset

Education

Bachelor's Degree in Quantitative Subject

Tools

Python

SQL

Tableau

SAS

R

Excel

Job description

Bachelor of Business Administration (Management)

Vacancy: 1 Vacancy

Job Description:

Our Purpose: Bridging the World Through Travel
We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.
We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

Get to Know our Team: The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team comprises top analysts, marketing strategists, and data scientists globally. The marketing leadership has deep experience in data science, product, strategy, and other marketing fields, fostering an environment that thrives on data, creativity, and technology. You will learn and grow by working closely with experts from diverse backgrounds worldwide.

In this Role, you will:

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and implement successful test changes.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
• Modeling: Analyze large datasets generated by experiments, develop models for optimization, and build dashboards for account managers.

What you will need to succeed:

• Bachelor's Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, statistics, or science).
• Fluent communication skills in English.
• Experience with data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL, Tableau.
• Strong numerical reasoning skills.
• Proficiency in Excel.
• Curiosity and analytical mindset.

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