Marketing A Business Development Executive

Couchbase; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a Public Relations Officer to manage and enhance its public image. This role involves creating and implementing communication strategies, handling media relations, and managing crises. The ideal candidate will possess strong writing and verbal skills, be adept at social media management, and have a knack for creative content creation. Join a dynamic team where your contributions will shape the company's reputation and engage with diverse stakeholders. If you're passionate about public relations and eager to make an impact, this opportunity is perfect for you.

Qualifications

• Strong communication skills to convey messages clearly.
• Ability to manage media relations and handle press inquiries.

Responsibilities

• Establish and maintain relationships with media and influencers.
• Develop PR strategies to enhance the company's brand image.

Skills

Written Communication

Verbal Communication

Media Relations

Crisis Management

Creative Thinking

Strategic Planning

Social Media Management

Attention to Detail

Education

Bachelor's Degree in Public Relations

Master's Degree or Certifications in PR

Tools

Media Monitoring Software

Social Media Analytics Tools

Job description

A Public Relations Officer (PRO) is responsible for managing and shaping the public image of an organization. They act as a bridge between the company and its stakeholders, including the media, customers, investors, and the public. The primary role of a PRO is to create, maintain, and enhance the organization’s reputation through various communication strategies, campaigns, and media relations.

Key Responsibilities

Media Relations

• Establish and maintain positive relationships with journalists, media outlets, and influencers to ensure the company’s message reaches its target audience.
• Write and distribute press releases, media kits, and other communications to the press.
• Organize press conferences, interviews, and media events to promote key company announcements or initiatives.
• Respond to media inquiries, providing accurate and timely information.

Brand Management

• Develop and implement PR strategies to maintain and enhance the company’s brand image.
• Ensure consistency in the company’s message across all communication platforms, including social media, websites, and press releases.
• Collaborate with marketing and other departments to align PR efforts with overall business goals.
• Monitor public sentiment and manage crises or negative publicity, working quickly to protect the company’s reputation.

Content Creation

• Write speeches, blogs, newsletters, social media posts, and other content to promote the company’s initiatives, values, and products.
• Oversee the creation of marketing materials that communicate key messages in an engaging and effective way.
• Edit and proofread communication materials to ensure clarity, accuracy, and consistency with company standards.

Event Planning and Management

• Organize and coordinate events, such as product launches, press conferences, seminars, and corporate social responsibility (CSR) initiatives.
• Plan and manage company sponsorships or participation in industry events, trade shows, and conferences.
• Ensure that events run smoothly, within budget, and align with the company’s strategic goals.

Crisis Management

• Manage the company’s reputation during times of crisis by crafting clear, consistent, and timely messages.
• Work closely with senior management to address and resolve sensitive issues, minimizing damage to the company’s reputation.
• Prepare crisis communication plans and act as a spokesperson during challenging situations.

Internal Communications

• Work with internal teams to ensure effective communication within the organization, keeping employees informed about company updates, policies, and important news.
• Create internal newsletters, bulletins, and other forms of communication to boost employee morale and engagement.

Social Media Management

• Oversee the company’s social media presence, ensuring that content is timely, relevant, and aligned with the brand’s voice.
• Respond to customer inquiries or concerns on social media in a professional and timely manner.
• Track and analyze social media metrics to assess the effectiveness of PR campaigns.

Reporting and Analysis

• Monitor and evaluate the success of PR campaigns and media coverage using tools like media monitoring software and analytics.
• Report regularly to management on the impact of PR activities, including media coverage, audience engagement, and public sentiment.
• Provide insights and recommendations to improve future communication strategies.

Desired Candidate Profile

• Strong written and verbal communication skills to convey messages clearly and persuasively.
• Ability to tailor communication for different audiences, from media professionals to customers.

Media Relations Expertise

• Ability to build and maintain strong relationships with journalists and media outlets.
• Skilled in handling media inquiries and managing press coverage effectively.

Crisis Management

• Ability to remain calm under pressure and handle challenging situations with professionalism.
• Strong problem-solving skills to address issues that could damage the organization’s reputation.

Creative Thinking

• Ability to generate innovative ideas for PR campaigns and strategies to engage with target audiences.
• Creative in content creation, including writing press releases, speeches, and social media posts.

Strategic Planning and Organization

• Ability to develop and implement long-term PR strategies aligned with the organization’s goals.
• Strong organizational skills to manage multiple projects, events, and media relationships simultaneously.

Social Media Savvy

• Proficient in using social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to manage the company’s online presence.
• Knowledge of social media tools and analytics to track performance and improve engagement.

Attention to Detail

• Ensuring that all communication materials are accurate, well-written, and on-brand.
• Proofreading and editing content to eliminate errors and maintain high-quality standards.

Qualifications

• A bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field is typically required.
• A master’s degree or specialized certifications (e.g., APR – Accredited in Public Relations) may be advantageous.

Key Skills

• Public Policy Issues
• Public Relations Efforts
• Public Relations Strategies

Employment Type : Full-time

Department / Functional Area : Public Relations (PR)