Market research officer

Sharjah Coop; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading organization in Sharjah is seeking a Market Research Analyst to provide comprehensive administrative support for market research activities. The candidate will forecast trends, analyze data, and assist in assessing marketing strategies. This role requires strong analytical skills and the ability to maintain positive relationships with internal and external stakeholders.

Qualifications

• Experience in market research and administrative support is relevant.
• Understanding of consumer behavior analysis.
• Ability to analyze data and forecast trends.

Responsibilities

• Provide high-level administrative support for market research.
• Forecast and track trends by analyzing data.
• Gather competitor data and analyze their strategies.

Skills

Data analysis

Market research

Communication

Job description

1. Job Purpose

• Provide a high level of administrative support for all aspects of the market research activity.
• Forecast and track trends, analyzing collected data.
• Seek and provide information to help the organization to determine their position in the marketplace.

1. Key Accountabilities

• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Compiling, coding, categorizing, calculating, tabulating, auditing, and verifying information or data.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Assist in assessing marketing programs, communications, and promotional activities according to their efficiency and profitability.
• Identify key trends and criteria that influence customer behavior, like consumption and loyalty.
• Attend events, exhibitions, workshops, and conferences to provide management with information and proposals concerning the promotion, distribution, and pricing of company products or services.
• Answer inquiries and redirect them to the concerned departments as per internal policies and procedures.
• Develop methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Conduct continuous research on the latest modern and traditional methods, techniques, and tools to collect data on consumers, competitors, and the market to implement best business practices.
• Perform day-to-day administrative tasks such as maintaining information files and processing paperwork.
• Maintain positive working relationships with external and internal stakeholders.
• Maintain periodical reports which provide well-informed information on market research activities, tasks, problems/potential problems, results of efforts, recommendations for correction and translating complex findings into written text.
• Assist the team members in any other tasks that may arise as required.
• Perform any other tasks assigned by the manager.