Market Research Analyst

Bachelor of Business Administration(Management), Bachelor of Arts(Communication, Statistics)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

• Conduct market research to identify trends, understand customer behavior, and evaluate the competitive landscape; compile and present findings through detailed reports.
• Collaborate with the sales team to communicate campaign goals, timelines, and deliverables.
• Maintain and update a comprehensive inventory of sales support materials, ensuring accuracy and consistency across all resources.
• Continuously explore new data sources for potential customer leads and provide actionable insights to the sales and marketing teams.
• Assist the Marketing Manager in assessing and refining marketing plans and strategies through the analysis of sales forecasts, and objective setting.
• Utilize research methodologies and statistical tools to interpret data, identify patterns, and generate actionable insights.
• Design and execute data analysis strategies, enhancing data collection processes to improve efficiency and accuracy.
• Serve as a bridge between staff and management, analyzing organizational processes, procedures, and workflows to support informed decision-making.
• Generate and summarize operational reports on a weekly, monthly, and periodic basis for key stakeholders, including the creation of specifications, instructions, and visual process documentation.
• Manage end-to-end analytics projects, from defining project requirements to extracting, transforming, and analyzing data for effective execution and reporting.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business, Statistics, or a related field; advanced degrees are a plus for competitive advantage.
• Minimum of 4 years of relevant experience in market research or analysis.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Strong analytical skills with a keen eye for detail, able to interpret complex data sets and identify actionable insights.
• Excellent verbal and written communication skills, capable of conveying findings to both technical and non-technical audiences.

Employment Type

Full Time

Company Industry

• Chemicals
• Polymers

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Business Intelligence Analyst
• Market Insights Analyst
• Market Data Analyst
• Strategic Insights Analyst
• Market Research Analysis