Manager_Social Media Marketing

Landmark Group; United Arab Emirates; On-site; AED 180,000 - 260,000; Full time

Job summary

Landmark Group's HomeBox seeks a seasoned Social Strategy & Content leader to shape our social voice across Instagram, TikTok, Facebook, and YouTube. You will define platform roles, build a social content calendar, and guide creators and production partners to deliver authentic, high‑quality content that drives brand and commercial priorities.

The ideal candidate brings 5–7 years in social media or digital marketing, a track record with consumer brands, and strong skills in influencer marketing

Qualifications

• 5-7 years of experience in Social Media, Content or Digital Marketing.
• Experience leading social media for a consumer brand or major agency.
• Proven experience developing social-first content across platforms.
• Strong experience in influencer and creator marketing.
• Experience managing agencies and content production.

Responsibilities

• Develop and own the social media strategy aligned with brand and commercial priorities.
• Define platform roles and develop content suited to its audience, formats and behavior.
• Build and manage the social content calendar across campaigns, product stories, new launches, tactical moments and always-on communication.
• Identify relevant trends, cultural moments and emerging formats that HomeBox can participate in authentically.
• Build a distinctive and consistent HomeBox voice across social platforms.
• Oversee HomeBox presence across Instagram, TikTok, Facebook, YouTube and relevant emerging channels.
• Ensure content is adapted appropriately by platform rather than following a one-size-fits-all approach.
• Oversee publishing, community engagement, platform hygiene and ongoing optimization.
• Partner with Performance Marketing to identify strong content for amplification.
• Own HomeBox’s influencer and creator strategy, briefs, collaborations, budgets and campaign performance.
• Lead the relationship with social and content agencies, setting standards for strategy, creativity and execution.
• Track performance across engagement, reach, community growth and creator performance.
• Use social data and platform changes to improve content and future campaigns.

Skills

Social strategy

Content marketing

Digital marketing

Influencer marketing

Agency management

Content production

Creative direction

Team leadership

Job description

Social Strategy & Content

Develop and own the social media strategy aligned with brand and commercial priorities.
Define the role of each platform and develop content suited to its audience, formats and behavior.
Build and manage the social content calendar across campaigns, product stories, new launches, tactical moments and always-on communication.
Identify relevant trends, cultural moments and emerging formats that HomeBox can participate in authentically.
Build a distinctive and consistent HomeBox voice across social platforms.

Creative & Production Leadership

Develop and guide social-first ideas, rather than simply adapting campaign assets for social.
Set high standards across concepts, copy, design, photography, reels, video and motion content.
Brief and creatively guide designers, agencies, creators, photographers and production partners.
Support shoots and content production to ensure output is relevant and optimized for social.
Build agile content formats that improve speed without compromising quality.

Platform & Community Management

Oversee HomeBox presence across key platforms including Instagram, TikTok, Facebook, YouTube and relevant emerging channels.
Ensure content is adapted appropriately by platform rather than following a one-size-fits-all approach.
Oversee publishing, community engagement, platform hygiene and ongoing optimization.
Partner with Performance Marketing to identify strong content for amplification.

Influencer & Creator Marketing

Own HomeBox’s influencer and creator strategy.
Identify creators relevant to the brand, audience and campaign objectives.
Develop strong creator briefs and collaborations that feel authentic and engaging.
Manage influencer agencies, budgets, deliverables and campaign performance.
Build a balanced creator portfolio across brand, product and tactical requirements.

Agency, Performance & Optimization

Lead the relationship with social and content agencies, setting clear standards for strategy, creativity and execution.
Provide strong creative feedback and challenge work that does not meet brand standards.
Track performance across engagement, reach, community growth, content effectiveness and creator performance.
Use social data, listening and learnings to continuously improve content and future campaigns.
Stay current on platform changes, social behaviors and evolving creator trends.

Ideal Candidate:

• 5-7 years of experience in Social Media, Content or Digital Marketing.
• Experience leading social media for a consumer brand or within a leading creative/social agency working on major brands.
• Proven experience developing social-first content across multiple platforms.
• Strong experience in influencer and creator marketing.
• Experience managing agencies and content production.