Manager - Retail Liability Products

National Bank of Fujairah; Fujairah City; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading financial institution in Fujairah seeks a Manager for Retail Liability Products. This role involves developing, managing, and enhancing retail banking liabilities while ensuring robust stakeholder engagement. Ideal candidates will have a strong background in product management and market analysis, with 5-7 years of relevant experience in the financial services sector. Competitive compensation and a dynamic work environment await the right candidate.

Qualifications

• 5 to 7 years of experience in product management in financial services.
• Project management qualification desirable (e.g. Prince 2).
• Process re-engineering qualification desirable (e.g. Six Sigma Green Belt).

Responsibilities

• Develop and manage retail banking liability products.
• Coordinate with stakeholders to launch new product capabilities.
• Conduct regular market reviews to identify opportunities.

Skills

Product management

Market analysis

Stakeholder management

Communication

Project management

Education

Bachelor's Degree (MBA Preferred)

Job description

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Job Title: Manager - Retail Liability Products

Posting Start Date: 24/07/2025

Job Description:

Job Purpose

The development, rollout and management of NBF Retail Banking liability. The individual within this role will work with multiple stakeholders across the organisation to deliver the following:

1. Gather and analyse business and market data to identify product initiatives which will result in commercial benefit to the bank.
2. Co-ordinate with internal and external stakeholders to design and implement the initiatives identified, and launch the new product capabilities.
3. Develop and implement marketing plans to drive business growth and meet business target.
4. Conduct regular market review and monitor competitor activities to identify niche opportunities.
5. Work closely with business team and other internal and external stakeholders in order to support and execute strategic initiatives.
6. Analyse and circulate Product related MI to allow governance and management forums to monitor and make relevant decisions.
7. Provide support to different product initiatives as identified by the Head of Segments across any of the different areas that may require additional focus
8. Create and manage various segmental based propositions across multiple product lines.
9. Periodically review the existing liability products to ensure they are in line with the market
10. Review the profitability of all liability products and recommend changes when necessary to improve competitiveness and increase profitability.
11. Manage the product development and enhancement for Liability which is offered to all existing and new account/ card customers.
12. To maintain a competitive edge in the market on product initiatives while ensuring adherence to Bank’s policies, ethics and code of conduct
13. To effectively implement new ideas for product bundling in order to offer value products to customers.
14. To effectively manage MIS activities, ensuring timely and accurate MIS is maintained to track revenue generation.

Key Accountabilities

Responsible for the enhancement and expansion of the retail liabilities products suite in line with business strategy i.e. Current, Savings, deposits, business banking, (both Islamic and Conventional products)

Responsible for creating the concept papers and product programmes for rolling out new or enhanced product capability
Ensure all stakeholders provide their input to the process and agree the parameters of the product prior to launch
Create a mechanism for monitoring the performance of the product post launch and providing feedback to senior managers at agreed intervals
Work with all internal partners to define and agree the marketing strategy for each sub product

Responsible for working with other product managers, and business unit heads to articulate a clear retail liabilities strategy.
Act as the coordinator between all stakeholders for all activities covering portfolio/market analysis, and product changes or implementation.
Create a mechanism for monitoring progress, identifying challenges, and providing feedback to senior management at agreed intervals.

Develop a mechanism to manage and monitor the success of your product portfolio

Work with all internal stakeholders to develop a mechanism for collecting internal and external business intelligence data.
Produce regular reports and analyses on relevant to the retail products/ propositions market within the UAE. Primary focus will be on competitive position, benchmarking, marketing roadmap, commercial challenges, economic factors, risk factors, pricing and profitability.
Detailed product pricing mechanism, various indicators on the quality of the portfolio, identify opportunity for revenue growth, cost reduction etc.,

Other Accountabilities

Create market awareness of the bank and its associated products. Influence customers (and potential customers) in their choice of products.

Develop branding and marketing efforts through corporate communications, channel marketing efforts, and banks sales force.
Responsible for working closely with corporate communications to leverage the relationships and processes in place to achieve pre-defined marketing goals i.e. media coverage, PR management etc.,
Develop a mechanism by which communication with all or specified customers across the bank can happen in the most effective way
Responsible for creating, developing and fostering relationships with external parties to deliver product marketing objectives
Drive the annual budgeting and reporting process for all retail liability products
Create, cleanse and circulate monthly tracker reports to senior management
Provide recommendations on tactical changes required to meet and/or exceed annual budgets

Teamwork/Mentoring
Develop and foster relationships within the product development team and across the organisation to achieve desired objectives
Educate and build an understanding of the business intelligence and marketing processes with a view to making marketing efforts more efficient and successful
Take on an advisory, mentoring role with other colleagues.

Other Accountabilities

Job Context

To job holder will additionally work on delivering specific projects/products/initiatives which fit into the overall objectives of the function. In this case it may be managing and roll out of any other Retail banking strategic initiative of the Bank across multiple product line / proposition.

Education

Bachelors Degree (MBA Preferred) , Finance , Marketing

Experience and Skills

Bachelors Degree (MBA Preferred), Finance, Marketing, business administration
5 to 7 years of experience in Product management role in Financial services industry.
Project management qualification desirable e.g. Prince 2
Process Re-engineering qualification desirable e.g. Six Sigma Green Belt
Islamic Banking experience desirable

Technical Competencies

Governance, Compliance and Audit- Retail Banking- Products- Proficient Product and Channel Development- Retail Banking- Products- Proficient Product and Channel Management-Retail Banking- Products- Proficient Service Excellence- Retail Banking- Products- Proficient Subject Matter Expert - Retail Banking- Products- Expert Communication & Collaboration-Proficient Safety-Advanced

Behavioural Competencies

Change and Innovation - Proficient Communication - Proficient Evaluating and Solving Challenges - Proficient Results Orientation - Proficient Working and collaborating with others - Proficient