Manager PB Marketing - Emiratized

First Abu Dhabi Bank (FAB); Abu Dhabi; On-site; AED 180,000 - 320,000; Full time

Job summary

First Abu Dhabi Bank (FAB) seeks a Manager - PB Marketing to plan and execute integrated marketing campaigns for Current and Savings Accounts in the UAE, driving customer acquisition and revenue growth. You will collaborate with cross-functional teams and agencies to deliver culturally relevant campaigns across paid, owned and earned channels.

The role requires bilingual Arabic/English communications, end-to-end project management, and strong budget and timeline oversight, ensuring on-brand,

Qualifications

• 5–8 years of experience in marketing and communications
• Fluency in Arabic and English with strong writing skills
• Bachelor’s degree in marketing, communications, business, or related field
• Proven track record in multi-channel, end-to-end campaigns
• Strong project management and ability to manage multiple campaigns
• Experience working with agencies and cross-functional teams
• Solid understanding of UAE market and cultural nuances

Responsibilities

• Develop and manage end-to-end marketing campaigns across ATL, BTL, digital and social channels.
• Translate objectives into culturally relevant UAE market campaigns with the creative agency.
• Own campaign delivery from brief to media planning, launch and reporting.
• Collaborate with stakeholders to deliver on-brand content in Arabic and English.
• Ensure communications are on-brand, accurate, and compliant with brand/regulatory standards.
• Monitor campaign performance against KPIs and optimize campaigns.
• Manage campaign budgets, timelines, and agency relationships.
• Collaborate across creative, CRM, website, social media, media, events and PR teams.

Skills

Bilingual Arabic/English

Marketing campaigns

Project management

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Job Description:

JOB SUMMARY / INTRODUCTION

The Manager - PB Marketing is responsible for planning and executing integrated marketing and communications campaigns across Current Accounts and Savings Accounts products to drive customer acquisition and revenue growth. The role works closely with cross-functional teams and agencies to deliver high-quality, culturally relevant campaigns across paid, owned, and earned channels.

KEY RESPONSIBILITIES

• Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels to deliver against set annual marketing objectives.
• Translate business and product objectives into compelling, culturally relevant campaign strategies for the UAE market with the creative agency.
• Own campaign delivery from brief development and creative alignment through to media planning, production, launch, and performance reporting.
• Collaborate with internal stakeholders to deliver quality, on-brand and error-free marketing content in both Arabic and English across the right channels at the right time.
• Ensure all communications are on-brand, accurate, and aligned with brand and regulatory standards.
• Monitor campaign performance against KPIs and optimize for continuous improvement.
• Manage campaign budgets, timelines, and agency relationships effectively.
• Work collaboratively across functions including creative, CRM, website, social media, media, business, product, events and PR teams.

REQUIREMENTS / QUALIFICATIONS

• 5-8 years of experience in marketing and communications, ideally within a fast-paced, campaign-driven environment.
• Fluency and professional writing proficiency in both Arabic and English is essential.
• Bachelors degree in marketing, Communications, Business, or a related field.
• Proven track record of managing integrated, multi-channel campaigns end-to-end.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience in a marketing role working with agencies and cross-functional teams.
• Solid understanding of the UAE market, consumer behavior, and cultural nuances.
• Excellent bilingual (Arabic/English) written and verbal communication skills.

Preferred / Beneficial

• Banking or financial services experience is strongly preferred.
• FMCG, CPG, or lifestyle brand experience is a plus.
• Creative judgment paired with analytical, performance-driven thinking.
• Strong attention to detail and commitment to brand and quality standards.
• Ability to thrive under pressure and adapt to changing priorities.
• Proactive, flexible and solution-driven mindset.
• Innovative, consumer-focused approach with a passion for technology and AI.

About Us:

First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the worlds largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.

Life at FAB:

Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization

Career Development:

FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.

Our Values:

At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.

Join our team and be part of a journey to shape the future of banking.

Requirements: