Manager Marketing - Media & Trade Planning

Develop a marketing mix and ATL channel strategy, defining best practice approaches.

Create and maintain a regional calendar of cross-channel marketing campaigns, aligning with local marketing teams to create and manage their marketing campaign plans and channels.

Define the go-to-market blueprint for Offline marketing across channels and lead Offline media buying for the Talabat region.

Cross-functional collaboration across other departments to ensure a greater understanding of cross-channel impact as well as data accuracy.

Identify and manage the media pitch process with new partners to extend our potential for growth in new and existing markets.

Liaise with Marketing Leads to agree on upcoming plans and recommend budget requirements to drive needed growth.

Conduct regular analysis with partners to monitor market landscape evolutions and competitive monitoring.

Analyze campaign performance, consolidate learnings, and share knowledge across departments and local teams.

TRADE PLANNING

Maintain regional monitoring for all campaign tiers to ensure we follow the guidance of having fewer, bigger, better campaigns, ensuring a consistent approach when it comes to actuals vs planned campaigns.

Understand campaign performances to provide guidance to countries regarding campaign prioritization.

Regularly share intel with regional channel leads to ensure everyone is aligned and working as one team towards the same objective.

Qualifications

• You have worked for a central or regional team in the past, so you know the mechanics of coordination and regular multi-country reporting.
• Comfortable working in a challenging environment, able to adapt at all times.
• You ideally have 4+ years of relevant experience.
• You are analytical, have logical thinking, and are a problem solver.
• You are organized and plan ahead.
• You can define, assess, solve, and communicate back to stakeholders in a clear and concise way.
• You know how to work with external partners (media agency, creative agency, research agency, suppliers, etc).
• Excel Skills.