Manager Marketing - Media Trade Planning

OFFLINE MARKETING

• Develop a marketing mix and ATL channel strategy defining best practice approaches

• Create and maintain a regional calendar of cross-channel marketing campaigns alignment with local marketing teams to create and manage their marketing campaign plans and channels

• Define the go-to-market blueprint for Offline marketing across channels / lead Offline media buying for the Talabat region

• Cross-functional collaboration across other departments to ensure a greater understanding of cross-channel impact as well as data accuracy

• Identify and manage the media pitch process with new partners to extend our potential for growth in new and existing markets

• Liaise with Marketing Leads to agree on upcoming plans and recommend budget requirements to drive needed growth.

• Conduct regular analysis with partners to monitor market landscape evolutions competitive monitoring

• Analyze campaign performance consolidate learnings and share knowledge across departments and local teams

TRADE PLANNING

• Maintain regional monitoring for all campaign tiers to ensure we follow the guidance of having fewer bigger better campaigns make sure we have a consistent approach when it comes to actuals vs planned campaigns

• Understand campaign performances to provide guidance to countries when it comes to campaign prioritization

• Regularly share intel with regional channel leads to ensure everyone is on the same page and everyone works as a 1 team answering the same objective

Qualifications :

• You have worked for a central or regional team in the past so you know the mechanics of coordination and regular multi-country reporting

• Comfortable working in a challenging environment be able to adapt at all times

• You ideally have 4 years of relevant experience

• You are analytical have logical thinking and you're a problem solver

• You are organized and plan ahead

• You can define assess solve and communicate back to stakeholders in a clear and concise way

• You know how to work with external partners (media agency creative agency research agency suppliers etc)

• Excel Skills

Remote Work : No

Employment Type : Full-time