Manager - Lead & AI Transformation

The First Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a skilled professional to lead their business intelligence and digital transformation efforts. This role involves managing the entire lead lifecycle, optimizing data for better conversion rates, and collaborating across teams to align on strategic goals. The ideal candidate will have a strong background in sales and marketing analytics, with a passion for leveraging AI to enhance business processes. Join a dynamic team that values innovation and offers opportunities for professional growth in a rapidly evolving market.

Qualifications

• 5+ years in Business Intelligence or Sales/Marketing Analytics.
• Strong experience with CRM platforms and lead management systems.

Responsibilities

• Manage end-to-end lead lifecycle and optimize lead data.
• Collaborate with teams on campaign goals and AI adoption.

Skills

Business Intelligence

Digital Transformation

Sales/Marketing Analytics

Lead Management Systems

CRM Platforms

Advanced Excel

SQL

Power BI

Tableau

AI Platforms

Education

Bachelor's Degree in a relevant field

Tools

Microsoft Dynamics

Salesforce

ChatGPT

Azure AI

Job description

Overview

Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai’s only virtual helicopter tour and endorsements from a number of international sporting celebrities.

Job Description

Lead Management & Optimization (Primary Phase)

• Own and manage the end-to-end lead lifecycle: fresh leads, recycled prospects, scoring, and segmentation.

• Analyze historical databases and enrich lead data for improved contact and conversion rates.

• Oversee dialer campaign performance and pacing, ensuring smart distribution to agents.

• Build and maintain dashboards to monitor contact rates, conversions, ROI, and agent efficiency.

• Collaborate with telesales and marketing teams to align on target audiences and campaign goals.

• Automate lead qualification, routing, and prioritization using data models and AI tools.

AI Transformation Across the Business (Expansion Phase)

• Identify high-impact AI use cases beyond lead management (e.g., forecasting, customer service, personalization).

• Develop an AI roadmap aligned with business objectives and departmental pain points.

• Run pilot projects in collaboration with department heads and scale successful initiatives.

• Champion AI adoption through change management, upskilling, and collaboration.

• Ensure ethical, compliant, and secure use of all AI tools and platforms.

Desired Skill & Expertise

Required:

• 5+ years of experience in Business Intelligence, Digital Transformation, or Sales/Marketing Analytics.

• Strong experience with lead management systems, dialers, and CRM platforms (e.g., Microsoft Dynamics, Salesforce).

• Advanced Excel and SQL skills; experience with Power BI, Tableau, or equivalent tools.

• Exposure to AI platforms (ChatGPT, Deep Seek, Azure AI, etc.) with ability to experiment and prototype.

• Ability to manage stakeholders across sales, marketing, and tech teams.

• Strong business acumen and a passion for solving problems with data and automation.

Preferred:

• Experience in real estate, hospitality, or telesales.

• Familiarity with predictive lead scoring, campaign automation, and chatbot integrations.

• Project management or change management certification (PMP, Agile, etc.).

• Demonstrated success in leading AI or automation projects from idea to implementation.