Manager International Communications - National Talent

Dubai Department of Economy and Tourism; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading governmental organization in Dubai is seeking a PR Manager to develop and implement comprehensive public relations strategies. This role focuses on promoting Dubai as a premier tourism and commerce destination through effective media relations and campaign management. The ideal candidate will have extensive experience in public relations, strong communication skills, and a proven track record of successful PR campaigns.

Qualifications

• Experience in PR and communications strategy development.
• Proven ability to manage media relationships and campaigns.
• Strong presentation and communication skills.

Responsibilities

• Develop PR and communications strategy aligned with marketing.
• Manage media trips, presentations, and content partnerships.
• Monitor media performance and manage responses.

Skills

Public Relations

Communication Strategy

Media Relations

Crisis Management

Content Creation

Job description

Responsible for creating a cohesive approach to the communications and PR activities of DET’s regional GCC target markets and to ensure the effective delivery of PR campaigns and activities, positioning Dubai as a leading tourism and commerce destination.

Core Functional Responsibilities & Subject Matter Expertise

• Develop public relations and communications strategy in alignment with overall DCTCM marketing strategy
• Manage the implementation of yearly PR and communications plan including identification of key media stakeholders and potential partners per market
• Attend to familiarization trips for media related guests and share information on Dubai (media press trips + broadcast)
• Attend to roadshows, meet with target media organizations and conduct low to medium complexity presentations to promote Dubai as a preferred destination
• Conducting meetings and facilitating interview opportunities with target media during roadshows and events
• Manage content partnerships
• Manage pitch content working with local PR agency to ideate, review and create content to be used by markets throughout the year
• Lead media monitoring activities to monitor mentions of Dubai, identifying any potential media-related crises
• Coordinate the flow of media requests received from international audiences and ensure that responses are generated using FAQ and messaging documents to provide world-class responses
• Manage PR campaign performance related reports
• Development of PR campaign performance reports and review identified discrepancy areas
• Review third party providers' and agencies' proposals for DET's PR and communications needs and provide information to selection process
• Induct and manage country-specific agencies, developing their understanding of the destination, and enabling them to become in-market PR representatives of Dubai
• Review third party provider (e.g. consultants, agencies) performance during activities related to DET's PR and communications needs and ensure that deliverables are aligned with organization's priorities
• Collaborate with 360 teams to integrate activities where relevant within the realm of PR