Manager, Influencer Marketing

AnyMind Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai is seeking an experienced Influencer Marketing Manager to develop and lead innovative influencer strategies. This role demands exceptional skills in strategic leadership, negotiation, and a strong grasp of the regional influencer landscape. The ideal candidate will possess over 4 years of relevant experience and a bachelor's degree. The role offers a competitive salary, health insurance, and a dynamic work environment.

Benefits

Competitive salary

Performance Review (twice a year)

Annual paid leave

Health insurance

Creative office environment

Professional development opportunities

Qualifications

• 4-6 years of progressive experience in influencer marketing.
• Expert-level knowledge of the UAE influencer ecosystem.
• Strong understanding of social media analytics.

Responsibilities

• Develop and execute comprehensive influencer marketing strategies.
• Conduct market research and identify influential creators.
• Manage and optimize the influencer marketing budget.
• Foster relationships with key influencers and talent agencies.

Skills

Influencer marketing strategy development

Market research and trend analysis

Leadership and mentoring

Negotiation skills

Analytical skills

Social media expertise

English fluency

Arabic language skills

Education

Bachelor's degree in Marketing, Communications, or Business Administration

Master's degree in a related field

Tools

Social media analytics platforms

Third-party influencer measurement tools

Job description

We are seeking a highly experienced and strategic Influencer Marketing Manager to join and lead our marketing team in Dubai. The ideal candidate will possess a deep understanding of the regional influencer landscape with a proven track record of developing and executing cutting-edge influencer strategies that significantly elevate brand presence drive engagement and achieve measurable business objectives. This role requires exceptional strategic thinking leadership negotiation and analytical skills.What Youll Do

• Develop own and execute comprehensive influencer marketing strategies aligned with overall business goals and marketing objectives.
• Conduct in-depth market research and trend analysis to identify emerging platforms influential creators and innovative approaches within the UAE MENA and relevant global markets.
• Define target audience insights to inform influencer selection and campaign messaging.
• Create robust campaign frameworks including objectives KPIs budget allocation content guidelines and measurement methodologies.
• Potentially build mentor and manage a team of Influencer Marketing Executives or Specialists
• Oversee the end-to-end management of all influencer campaigns ensuring strategic alignment and flawless execution.
• Foster strong relationships with key influencers talent agencies and industry partners.
• Lead the identification vetting and negotiation process with top-tier influencers ensuring brand fit and optimal ROI.
• Approve content briefs and ensure creative output from influencers aligns with brand guidelines and campaign objectives.
• Establish and track key performance indicators (KPIs) and return on investment (ROI) for all influencer marketing activities.
• Provide data-driven recommendations for future strategies and budget allocation.
• Manage and optimize the influencer marketing budget ensuring efficient allocation of resources and maximizing campaign effectiveness.
• Forecast future budget needs based on strategic plans and market trends.
• Ensure all influencer activities comply with local regulations (e.g. UAE National Media Council guidelines) platform policies and industry best practices.
• Proactively identify and mitigate potential risks associated with influencer partnerships.

Who You Are

• Bachelors degree in marketing Communications Business Administration or a related field. Masters degree is a plus.
• 4-6 years of progressive experience in influencer marketing
• Demonstrated success in developing and executing comprehensive influencer marketing strategies that have delivered measurable business results.
• Expert-level knowledge of the social media landscape and influencer ecosystem in the UAE and MENA region is essential.Global market understanding is highly desirable.
• Strong understanding of social media analytics platforms and third-party influencer measurement tools.
• Exceptional leadership project management and cross-functional collaboration skills.
• Superior negotiation communication and presentation abilities.
• Proven ability to manage budgets and optimize spending for maximum impact.
• Strategic thinker with a creative mindset and a passion for innovation in the digital space.
• Fluent in English (written and spoken). Arabic language skills are a significant advantage.

Why Youll Love It

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.

Required Experience:

Manager