Manager - Ecommerce

Apparel Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading retail company seeks a Manager - Ecommerce in Dubai to oversee digital marketing campaigns, enhance brand visibility, and improve customer engagement. The ideal candidate will bring over 5 years of brand management experience, ideally in retail, and have a strong analytical mindset. This role involves collaborating with marketing agencies and partner brands, ensuring all initiatives align with strategic goals.

Qualifications

• 5+ years of experience in brand management.
• Minimum 3 years specifically in the retail sector.
• Proven success in developing strategic brand initiatives.

Responsibilities

• Manage PPC, Display, Email, and Social Media campaigns.
• Analyze performance data to measure campaign effectiveness.
• Collaborate with brands and maintain the E-commerce Marketing Calendar.

Skills

Digital Marketing

Performance Analysis

Campaign Management

Stakeholder Management

E-commerce Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Tools

Job description

Performance Marketing & Campaign Management :

• Manage PPC, Display, Email, PR, and Social Media campaigns to drive targeted traffic and conversions.
• Develop and execute performance marketing strategies aligned with commercial objectives, ensuring cost-efficient and high-impact campaigns.
• Oversee retargeting and customer acquisition initiatives to optimize traffic and sales.
• Analyze performance data, purchasing patterns, and website traffic to measure the effectiveness of campaigns.
• Continuously optimize marketing campaigns to achieve efficiency and scalability.
• Manage digital advertising efforts, including Pay-Per-Click (PPC), Real-Time Bidding (RTB), Facebook Ads, Mobile Advertising, and Affiliate Marketing.
• Stay updated with the latest trends in digital marketing and implement innovative strategies.
• Conduct extensive testing on emerging digital marketing opportunities, focusing on scalable solutions.

E-commerce Content & Branding :

• Collaborate with brands to access and utilize brand imagery for marketing campaigns.
• Maintain the E-commerce Marketing Calendar, incorporating input from brand teams on retail activities.
• Ensure all communications and campaigns are aligned with brand guidelines and positioning.

Analytics & Reporting :

• Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
• Provide comprehensive reports on sales, marketing initiatives, and customer insights to internal stakeholders.
• Monitor campaign performance and adjust strategies based on data-driven insights.
• Develop and implement a robust social media and CRM strategy to enhance customer engagement and retention.
• Build and optimize customer journeys across all digital communication channels.
• Work closely with marketing agencies and partners to execute effective campaigns.

Collaboration & Stakeholder Management :

• Manage relationships with marketing agencies and external e-commerce partners, ensuring alignment with brand initiatives.
• Liaise with brand principals to coordinate marketing efforts and share performance insights.
• Develop seasonal marketing calendars and oversee their execution across all channels.

DESIRED EXPERIENCE

The ideal Manager - Ecommerce in a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.

Manager Manager • Dubai, United Arab Emirates