Manager - Digital Marketing and Social Media - Dubai Holding Entertainment

Dubai Holding; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Dubai Holding Entertainment is looking for a Manager of Digital Marketing and Social Media to lead strategy, campaigns, and team development. The ideal candidate will have over 12 years of experience in digital marketing, demonstrating leadership in performance marketing and social media management across various platforms.

Benefits

Competitive compensation

Career development opportunities

Collaborative work environment

Qualifications

• 12+ years of digital marketing experience.
• 5+ years in leadership roles.
• Proven success in performance marketing.

Responsibilities

• Design and implement digital marketing strategies.
• Manage digital marketing budgets and resource allocation.
• Develop and execute social media strategies.

Skills

Data-driven marketing

Digital strategy development

Content creation

Community engagement

Education

Bachelor’s/Master’s degree in Marketing or Digital Media

Job description

About Dubai Holding Entertainment:

Dubai Holding Entertainment offers a diverse range of destinations and attractions that position Dubai as a leading international tourism and leisure hub, emphasizing high-quality facilities, training, supervision, and security.

Notable attractions include Ain Dubai, the world's tallest observation wheel, providing a unique perspective of Dubai's skyline; Global Village, a cultural and family entertainment hub with 26 international pavilions; and Dubai Parks and Resorts, the Middle East's largest multi-themed leisure destination comprising MOTIONGATE Dubai, LEGOLAND Dubai, and LEGOLAND Water Park.

Additional leading destinations include Coca-Cola Arena, Roxy Cinemas, and The Green Planet at City Walk. Dubai Holding Entertainment also owns the Arabian Radio Network (ARN), the largest radio network in the region, with ten stations reaching over 200 nationalities and 4 million weekly listeners in multiple languages. MPN, a multimedia sales house, supports marketing efforts through various media assets and event activations.

Job Overview:

Dubai Holding Entertainment is seeking a Manager - Digital Marketing and Social Media to join our team. The key responsibilities include:

Digital Performance Marketing

1. Strategy Development & Execution: Design and implement digital marketing strategies aligned with business goals to enhance performance.
2. Campaign Management & Optimisation: Oversee digital campaigns from briefing to reporting, ensuring continuous improvement.
3. Budget & Resource Allocation: Manage digital marketing budgets for optimal ROI.
4. Team Leadership: Lead hiring, training, and development of the digital marketing team.
5. Compliance & Innovation: Ensure GDPR compliance and stay updated on emerging digital trends.

Social Media Management

1. Strategic Planning: Develop and execute social media strategies to increase brand awareness and engagement across platforms like Instagram, Facebook, TikTok, YouTube, and Snapchat.
2. Content Creation & Calendar Management: Collaborate with creative teams to produce engaging content and manage content calendars.
3. Community & Influencer Engagement: Build relationships with followers, influencers, and brand advocates, managing customer interactions.
4. Campaign Execution: Manage organic and paid social campaigns, including influencer collaborations.
5. Monitoring & Optimisation: Analyze social media trends and engagement data to refine strategies.

About You:

The ideal candidate will have:

• A Bachelor’s/Master’s degree in Marketing, Digital Media, or related field.
• 12+ years of digital marketing experience, including 5+ years in leadership roles.
• Proven success in performance marketing and social media management.
• Experience with multiple brands, especially in ecommerce, travel & tourism, banking, or tech industries.
• Strong data-driven marketing skills and expertise in channels like Google Ads, Meta, TikTok, Programmatic, Affiliate, and Publisher platforms.

Benefits:

Join Dubai Holding Entertainment's dynamic team and enjoy competitive compensation, career development opportunities, and a collaborative work environment. We promote diversity, equal opportunity, and a discrimination-free workplace, committed to shaping the future of entertainment in Dubai.