Manager, Digital Analytics And Insights

Michael Page; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading global tech firm seeks a senior contributor in marketing analytics to drive their digital marketing strategy. You will analyze vast datasets, develop insights, and collaborate with teams to refine marketing efforts. This is a key role to shape marketing performance through sophisticated data strategies.

Qualifications

• 6+ years of experience in digital marketing analytics.
• Strong proficiency in SQL and web analytics platforms.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Lead integration and management of data from digital marketing channels.
• Develop dashboards and reports to monitor KPIs.
• Conduct analyses to provide optimization recommendations.

Skills

SQL

Data Analysis

Digital Marketing Metrics

Analytical Skills

Problem-Solving

Critical Thinking

Education

Bachelor's degree in Marketing, Data Science, Statistics, Computer Science, or related field

Tools

Google Analytics 4

Adobe Analytics

Google Tag Manager

Job description

You will be a pivotal figure in our marketing team, responsible for extracting, transforming, and analysing vast datasets to provide deep insights into digital marketing performance. This is a senior individual contributor role where you will identify key analytical challenges, design and implement scalable solutions, present findings to diverse stakeholders, and act as a subject matter expert in marketing data and technology. Client Details A globally recognised and leading technology firm, at the forefront of innovation and digital transformation. Description * Lead the integration, management, and utilisation of data from various digital marketing channels (e.g., paid media, SEO, social media, web analytics) within a CDP. * Develop comprehensive dashboards, reports, and visualisations to monitor KPIs and provide actionable insights on campaign effectiveness, website performance, and customer engagement. * Conduct deep-dive analyses to identify trends, opportunities, and challenges in digital marketing performance, providing recommendations for optimisation and strategic adjustments. * Partner closely with marketing strategists, campaign managers, product teams, and data engineering to ensure data accuracy, accessibility, and alignment with business objectives. * Implement and refine attribution models to understand the true impact of different marketing touchpoints on conversions and customer lifetime value. * Support the development of personalisation strategies by leveraging CDP data to segment audiences and deliver tailored marketing messages. Job Offer The opportunity to join a leading global tech firm and play a critical role in shaping our digital marketing strategy through cutting-edge analytics.

* Bachelor's degree or equivalent practical experience in Marketing, Data Science, Statistics, Computer Science, or a related analytical field. * Minimum of 6+ years of progressive experience in digital marketing analytics, with a strong focus on data analysis and insight generation. * Strong proficiency in SQL for data extraction and manipulation. * Experience with web analytics platforms (e.g., Google Analytics 4, Adobe Analytics) and tag management systems (e.g., Google Tag Manager). * Solid understanding of digital marketing channels, metrics, and optimisation strategies (e.g., SEM, SEO, Social Media, Display, Email Marketing). * Excellent analytical, problem-solving, and critical thinking skills, with an ability to translate raw data into clear, actionable business recommendations.